Social & Influencer Integrity Manager
vor 1 Woche
Social & Influencer Integrity Manager Why This Role is Exciting : Join the Leading Media & Communications Group: GroupM works with the world's most iconic & desirable brands.
We help grow their relationships & engagement with consumers.
Work with the Biggest Names in Beauty: From L'Oréal Paris to Maybelline and Kiehl's, you'll lead influencer marketing for the world's most iconic beauty brands and categories.
Drive Industry Innovation: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
Safeguard the reputation of iconic beauty brands by pioneering influencer vetting and risk management strategies in the ever-evolving social media landscape.
What You'll Do : As the Social and Influencer Integrity Manager for GroupM, you will be working with our client, the prestigious L'Oréal Groupe.
You will play a pivotal role in activating innovative, high-impact campaigns across their 32 beauty brands – working across all of their divisions CPD, LUXE, PPD, LDB.
You'll collaborate closely with teams to ensure compliance across all influencer activity.
You will be the gatekeeper of influencer partnerships, ensuring alignment between influencer values and brand values through a rigorous vetting process.
This involves monitoring publicly available information to identify potential risks and ensure compliance across all stages of influencer engagement, from scouting and vetting to collaboration and ongoing monitoring.
You will work closely with advocacy teams to establish and maintain best practices for Values Match compliance.
Key Responsibilities : Values Match Assessment: Conduct thorough research and analysis of potential and existing influencer partners, evaluating their social profile, public image, online presence, and past behavior for alignment with the client's brand values.Risk Identification & Mitigation: Proactively identify potential reputational risks associated with influencer partnerships and develop strategies to mitigate those risks.Process Development & Optimisation: Streamline and improve the Values Match process, developing clear guidelines, workflows, and tools to ensure efficient and consistent application across all brands and divisions.Compliance Monitoring: Continuously monitor influencer activity across social media and other platforms to ensure ongoing compliance with Values Match criteria.Reporting & Analysis: Generate regular reports on Values Match compliance, identifying trends, potential issues, and areas for improvement.
Share insights with relevant stakeholders to inform decision-making.Collaboration & Training: Collaborate closely with advocacy teams, legal, PR, and other relevant departments to ensure understanding and adherence to Values Match guidelines.
Develop and deliver training programs on Values Match best practices.Technology & Tool Management: Oversee the effective and consistent use of technology and tools, such as Traackr, to streamline and optimise the Values Match process.What you will need : Strong organisational skills with the ability to manage multiple campaigns simultaneously while meeting deadlines.Proactive, with a problem-solving attitude and an eye for detail.Ability to thrive in a fast-paced, dynamic environment.Ability to manage reports with little feedback to structure learnings/insights/actions and should be confident in presenting these to a client.Understanding of the social media landscape, influencer marketing dynamics, and ethical considerations related to brand partnerships.Proven ability to conduct thorough research and analysis, synthesize information, and draw insightful conclusions.Strong attention to detail and a meticulous approach to data collection and analysis.Excellent communication, interpersonal, and presentation skills.Ability to work independently and as part of a team.Familiarity with legal and regulatory considerations related to influencer marketing.What success looks like : The easiest and simplest way to see if you have done a great job is when :
In 3 months, you would have: Immersed yourself in the team with an understanding of the values match requirements.In 6 months, you would have: Demonstrated your ability to deliver on all aspects of the role in an efficient, effective, and proactive way.In 12 months, you would have: Established as Values Matching expert in the business; able to offer strong views, opinions, recommendations, and solutions to our clients' business challenges.Apply now for WPP's Beauty Tech Labs and join the future of beauty marketing for our client, L'Oréal Groupe.
This is your chance to make a lasting impact in the world of beauty, influencer marketing, and social media.
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