Retention & Ecommerce Manager
vor 2 Monaten
This is an in-person role based in New York, NY working with a small team.
To be considered, you must attach a resume and send a cover letter to . maude is looking for a Retention & Ecommerce Manager who is capable of combining analytical rigor with compelling brand storytelling to build and execute both growth and retention strategies to drive profitable growth and foster a dedicated customer journey.
To make this happen, you'll develop a deep understanding of the maude brand, assess our consumer journey, and manage new and return customer marketing programs across multiple channels.
The ideal candidate takes a people-first approach to marketing and is a thoughtful strategist and executor who thrives on building customer loyalty.
This role will report to the Director of Marketing.
Responsibilities: Drive DTC marketing, media strategy, and growth: This role will be responsible for optimizing the customer journey from initial conversion to retention and loyalty.
We are looking for a highly analytical person with a proven track record of driving and accelerating revenue growth by increasing retention within customer segments.Oversee subscription strategy and growth: Lead all facets of the subscription program's growth, informing maude's subscription-specific acquisition strategy, website and lifecycle experiences.Support customer acquisition: Partner closely with fractional growth agency and Acquisition Manager to expand the customer base, focusing on profitability of the first order, testing new channels, and driving customers through the marketing funnel.Ensure a best-in-class digital experience: Utilize customer insights, working cross-functionally across CX, product, tech, and growth teams to optimize for a best-in-class user journey.
Manage the digital experience to encourage frequency and retention.Drive consumer insights and performance reporting: With our data tools, understand and report on marketing reporting, analyses, performance, customer behavior, sales data, and customer feedback to create and drive key business insights that drive acquisition, retention, and LTV, based on both customer- and cohort-level behavior.A/B testing roadmap: Build and execute a testing roadmap onsite and email while regularly sharing out clear performance, test results, best practices, and key learnings with the team to improve growth and optimize multi-channel messaging.Optimize and activate segmentation: Identify and activate key customer cohorts, implement and manage a VIP Program of highly engaged customers, increased purchase frequency, cross-category purchases, and ROI.
Continuously work to segment messaging to the right customer at the right time.
Utilize a test and learn approach.Evolve channels: Expand and evolve our marketing, ecommerce, and retention channels to stay ahead of best practices and ensure our strategies leverage the latest platform capabilities.Qualifications: Beauty/personal care experience strongly preferred.5-6 years of experience working in retention and CRM/email marketing, including content building, segmentation, A/B testing, and campaign automation.Experience building email campaigns/flows a must and SMS experience is highly preferred.
(we use Klaviyo); Shopify+ experience a must.Comfortable with Google Analytics and data tools (e.g., Looker).SQL and HTML experience is a plus.Background in a data-driven approach while equally understanding brand-building.Highly proficient in Microsoft Excel, Google Suite, and project management tools like Airtable.Mastery of communication and writing to maintain an efficient and productive process.Knack for being resourceful and breaking traditional barriers to identify opportunity and challenge the paradigm.About Us: maude is a modern, direct-to-consumer sexual wellness startup that launched in April 2018 and has been featured in The NY Times, Vogue, Forbes, and Fast Company, amongst others.
By eschewing the traditional approach through quality, simplicity, and inclusivity, maude is setting new standards for sexual wellness and works closely with factories to create body-safe, accessible essentials.
Backed by top-tier investors, maude is on a mission to make sexual wellness better for all.
In 2022, the company launched in Sephora, one of the first sexual wellness brands ever carried in the retailer's 52-year history.
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