Marketing Manager

OverviewDo you want to help enrich the lives of learners worldwide?At RM, we've been pioneers of education technology since 1973. We provide technology and resources to the education sector supporting over 10 million students around the world. We work with 28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes worldwide.What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification. We partner with schools, examination boards, central governments, and other professional institutions to enrich the lives of learners.ResponsibilitiesWe are looking for an experienced and driven Marketing Manager to lead our demand generation marketing strategies in the Asia Pacific market. The candidate will be responsible for leading the execution of exciting and engaging digital marketing campaigns that promote the RM Assessment brand, solutions, and services and engage our target markets in the Asia Pacific region by leveraging content, PR, social media, community management, and digital advertising to meet lead generation targets.You will report to the Head of Marketing in the UK as part of a global Marketing team of 6 supporting all of RM Assessment's Marketing needs. You will work closely day to day with the Business Development Director for Asia Pacific based in Melbourne, Australia to ensure marketing campaigns are organized and delivered in line with regional go to market strategies. You will look to the Head of Marketing for support and guidance in performing your role and for coaching in your professional development as a Marketer. You will work with marketers across the team as well as internal web content developers to coordinate on dynamic and impactful marketing campaigns that are aligned with the overall marketing strategies and deliver to lead generation targets.This role requires expertise in effective and creative use of digital marketing channels, data-driven marketing, product marketing, SEO/SEM, email campaigns, and social media strategies.Key Responsibilities:Support the overall RM Assessment Marketing strategy and deliver Go to Market plans in the Asia Pacific region as defined by the Business Development Director for Asia Pacific;Drive and support the development of TAM, market intelligence, and competitor data across the Asia Pacific region that inform global product and account-based marketing strategies and regional campaigns;Maintain a CRM for customer intelligence in the region and use digital marketing tools to track engagement and intent to effectively support lead generation in collaboration with the sales team including SDRs, Sales Executives, and Business Development Managers;Support and deliver dynamic and engaging plans for account-based and product marketing campaigns tailored to RM's target markets in region and aligned to go to market strategies;Keep up to date with the latest tools, technologies, and trends in digital marketing such as intent data and programmatic marketing;Optimize the effective use of digital channels within region such as website, social media, email, SEO, SEM, advertising, and partner channels;Drive clear and strong brand awareness in target markets;Drive and promote strong awareness of RM solutions and services in the market by making effective and creative use of product marketing content;Provide clear data on the effectiveness of marketing content and activities that drives measurable adjustments and improves outcomes in terms of engagement and qualified lead generation;Support the Asia Pacific Development team in generating qualified leads, prospects, and growth in new logo and existing accounts in line with growth targets.ExperienceGood Collaborator: You must be experienced at working as part of a collaborative marketing team to deliver on marketing goals together.Marketing planning: experience creating and delivering a digital marketing plan and strategy that delivers demonstrable customer engagement and business growth.Digital Marketing skills: expertise in using data to plan effective and creative use of digital marketing channels, data-driven marketing, product marketing, SEO/SEM, email campaigns, and social media strategies.Qualifications: Professional, graduate or post-graduate qualifications in Marketing (e.g. CIM), Business or Communications is desirable.Marketing campaign development: Experience of developing and executing marketing activities as a team for content (PR and thought leadership, blog, website, social media), producing and briefing creative teams (Video and graphics), digital advertising (search, social ads, and re-marketing), email strategy, industry events, and sponsorship.Customer insight: working with qualitative and quantitative data to create and develop marketing plans that address customer needs. Identifying gaps in market research knowledge and proposing solutions to fill those gaps.Reporting: confident analyzing marketing activities and data to understand what worked (and what didn't) and why.Delegation, collaboration, and understanding: You will work closely with the Marketing Team bringing your specialism into the group and using the specialisms of others within the group. You will work as a team to influence a variety of stakeholders (inside and outside RM), to understand the market and the proposition, creating innovative and engaging marketing approaches to meet RM Assessment's marketing goals.Communication: professional, presentable, dependable, and self-motivated. Excellent interpersonal and team working skills. Experience of building positive working relationships with senior leadership teams.Planning and organization: excellent understanding of what is involved in developing a content marketing plan – managing tasks simultaneously, accurately, and according to priority.B2B experience: whilst a background in the assessment or edtech sectors is not a pre-requisite, a good understanding of using content and digital marketing as part of a B2B marketing funnel is essential.Driven: being brave in making sound recommendations based on fact and experience, with a focus on tangible results-oriented outcomes.Tenacious and self-motivated: someone who is curious, yet disciplined; who does not need to be told what to do but seeks to contribute; someone who is tenacious and looks for alternatives.What's in it for you?At RM, we have "My Work Blend @RM" which provides office-based colleagues with multi-location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres, or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working.As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance, and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.To better reflect the society that we serve, we're committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at ******, we are unable to offer sponsorship for this role.
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