Marketing Manager
Vor 7 Tagen
We are an international mid-sized group with an appetite for innovations, approachable management, and a focus on objectives and targets, which provide a wide range of empowerment.
As a growth-oriented market leader, we invite you to join us on our journey from good to great
The Marketing Manager is responsible for meeting the marketing objectives and supporting the sales team through the maintenance and development of NORMA marketing capabilities.
Managing the design, structure, and development of the marketing plan in support of our brands and ranges is essential, in line with the company's brand guidelines.
Primary Responsibilities include the following, other duties may be assigned: Maintain a detailed understanding of industry market conditions and trends. Develop a strategy that aligns with customer needs and company objectives. Plan for industry-focused events critical to achieving budgeted sales. Provide insights for developing point of sales materials to better meet our customers' needs. Monitor and evaluate the effectiveness of implemented activities and programs. Provide regular reporting on ROI of activities and program effectiveness. Manage the corporate identity, including logos and templates. Develop the Marketing Strategy and Annual Marketing budget to support the achievement of the company's objectives and budgeted sales. Manage the delivery of all marketing activities in coordination with product and sales functions. Maintain and develop website and social media content. In conjunction with the Product Manager, develop and implement plans and projects for new and existing products. Work closely with the Head of Sales to develop sales strategies and initiatives to drive opportunities and ensure business continuity throughout new business development processes. Develop product positioning and messaging that differentiates our products in the market. Coordinate the launch of new products and releases through the development and implementation of launch plans. Provide company guidelines to ensure the overall corporate look & feel is aligned and consistent with the Group's direction. Drive specific product marketing activity relating to our industries and seasonal trends. Plan and oversee advertising and promotional activities including print, electronic, and direct mailouts. Preparation and coordination of presentation material, including PowerPoints, images, and videos. In conjunction with Product Managers & Inventory Controller, review slow-moving stock register to promote activity within these products. Take ownership of the eCommerce platform and drive strategies to increase usage. Collaborate with all relevant departments to ensure pricing aligns with broader business goals. To be successful in this role, you will need the following: Strong product and market knowledge covering all areas of the NORMA Product range and customer base. Proven B2B marketing experience. Ability to meet objectives and agreed targets. Ability to manage complex issues to a successful conclusion. Excellent written and verbal communication skills. Ability to make appropriate and timely decisions. Excellent attention to detail. Strong organizational skills and the ability to liaise with people at all levels, both within the organization and externally. Professional presentation. Strong people skills with the ability to plan, prioritize, and organize workloads to meet customer delivery expectations. Excellent analytical skills. Good understanding of OHS principles and legislation. A desire to advance and willingness to challenge existing processes and procedures while thinking laterally. Advanced level MS Office skills. Ability to manage a challenging workload and meet deadlines. Excellent time management skills and ability to use appropriate initiative. Contact for this position: Stephanie Stemmer
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