Digital & Data Lead Ufs Anz

Who we are? On any given day, 2.5 billion people globally use Unilever products to feel good, look good and get more out of life.
Many of our brands are well-known, household staples and old-time favourites including Dove, Rexona, Lynx, Vaseline, OMO/Persil, Surf, TRESemmé, Continental, Ben & Jerry's and Streets.

We have a long tradition of being a progressive, responsible business.
It goes back to the days of our founder William Lever, who launched the world's first purposeful brand, Sunlight Soap more than 100 years ago, and it's at the heart of how we run our company today.In 2022 Unilever Australia & New Zealand became a Certified B Corporation (B Corp), joining a growing network of organisations committed to galvanising a stronger, more inclusive, equitable and regenerative economy for all.
A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity and is pioneering flexibility.
There's no better time to join our team
About us Unilever is one of the world's leading fast-moving consumer goods companies, with strong local roots in more than 100 countries.
Locally, Unilever employs more than 1,800 people, and has offices and manufacturing facilities throughout Australia and New Zealand.
Unilever Food Solutions is a dynamic and rapidly growing dedicated Foodservice division of Unilever seeking the best talent in the industry.
At Unilever Food Solutions, we help chefs all over the world serve tasty, wholesome meals that keep guests coming back for more.
We create ingredients that save precious prep time in the kitchen, without compromising on flavour or flair.
And constantly provide ideas and inspiration that keep your menu fresh and exciting.
Our ingredients are some of the staples of professional kitchens in 74 countries around the world: Knorr, Hellmann's and more.
We've been in food since the 1880s.
We're chefs ourselves.
So we understand that critical balance between impressing your guests and making a profit.
And how to keep your menus and recipes fresh and exciting, as times and tastes change.
Job Summary This is an exciting opportunity to shape the future of food by leading the UFS Digital & Data transformation agenda to accelerate growth in ANZ.
The role is a critical business enabler and advisor to the Country Leadership team and will work closely with Country Leads to define and execute the strategic vision and roadmap for Digital & Data in UFS ANZ, through driving best practice thinking and implementing new ways of working across current and future proposed digital ecosystem that is integrated into the overall Unilever technological stack.
This will empower Marketing and CD teams to deliver digital first, data-led activities focused on acquiring and nurturing target operators, improving their digital experiences with our brands and moving them through to first and repeat purchases via seamless customer journeys that are integrated with key account teams and strategic trade partnerships.
Role Responsibilities: Leadership & Strategic Implementation Define and lead the strategic vision and roadmap for ANZ Digital & Data, including Integrated Business Planning in collaboration with Country Leads, Global and PU Digital & Data team.
Work with Marketing and CD key stakeholders to design and execute optimal, customer-centric digital strategy for ufs.com, owned social, data, media and eCommerce.
Lead and implement Data Strategy and Data-led marketing campaigns including data collection and partnerships leverage to drive decisions and measure performance.
Land roadmap for current and future digital ecosystem integrated to Unilever technological stack, including the design and rollout of a fit-for-purpose CRM program.
Own eCommerce strategy and capability by collaborating with CD and Customer Marketing on market-leading initiatives in the industry.
Lead digital media and data partnerships with customers to drive increased capability and data sharing agreements.
Lead performance media including organic, paid social, search and where to buy functionality by partnering with key stakeholders to deliver integrated journeys.
Champion and share executional excellence including adoption and implementation of global capabilities and best practices in digital, data, web.
Engage with Global & PU Digital & Data, and ANZ DMC team to champion and drive synergies, adopting best practices and collaborating on joint platforms.
Operational Execution & Excellence Design omnichannel journeys and campaigns with Customer Marketing to drive the full life cycle, including lead management.
Plan, execute, track and optimise operator buying experiences by identifying most effective on/offline touchpoints to maximise conversion from reach and engagement to sales.
Custodian of ufs.com, ufs newsletters and owned social media and work with Customer Marketing to deliver always-on, impactful content in line with Marketing calendar and campaign objectives.
Support Customer Marketing to create compelling 'always on' digital shelf content, spanning both upper and lower funnel assets, triggering operators to buy our products.
Work with Customer Marketing to create and implement trade active reselling programs based on trade needs and available touchpoints (DSRs/Telesales/C&C stores).
Plan content storage tech architecture with tech, define eCommerce content needs and implement content flow to 3rd party web shops.
Drive Perfect Store Online with Top 10 SKU focus to win on search and support team on 7OA and PSOL tracking and improvement.
Work with CD account managers to optimise and manage Pure Players' media calendar and investment to drive growth.
All About You: Strategic thinker who can take plans from ideation through to delivery.
Can articulate a vision or complex topic to key stakeholders.
Customer-centric and able to build need insights into plans.
Able to work in and lead cross-functional teams at pace.
A talent catalyst passionate about leading change.
Skills & Experience: 7+ years' experience in Digital Media, Social, Performance, Web, Data, Technology and/or eCommerce, gained in a Go-to-Market role, or a large digital/media agency, advertiser, or global digital platform.
Experienced in digital campaign development and deployment working as or with leadership team stakeholders/agencies.
Demonstrated experience of building strong relationships with customers.
Excellent listening skills and ability to articulate customer needs into solutions.
Experienced project manager in project planning, network and business case management and resource allocation.
Facilitation and capability building skills with strong communication and organisational change-agent mind-set.
Demonstrated ability to lead change through others and/or contribute to a significant change programme.
• B2B/Foodservice experience is desired, but not a pre-requisite.
Prior experience in a Trade or Customer facing role is an advantage.
What awaits you at Unilever? The core of Unilever's culture is captured as Human, Purposeful, Accountable.
You will be joining a dynamic, flexible, and inspiring work environment that truly cares about your wellbeing, values what you do and celebrates your success.
This is your opportunity to be part of a purpose-led business and a global community where you can progress your career both locally and internationally.
You will also benefit from amazing discounts on external company products, attractive employee referral reward program amongst other benefits.
This is a great opportunity to work within an iconic and global organization.
We have gained our reputation as one of the world's most admired employers by providing an environment where individuals can achieve their goals, both professionally and personally.
Make no mistake we expect a lot from our people as they do of us.
So, if you can rise to the challenge, don't waste any time - apply now
We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey.
Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact .

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.
This means we encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Maori and Pacific Peoples, and people with disabilities. Interested in learning more, check out our Reconciliation Action Plan and Workplace Adjustment Policy on the Unilever webpage.
At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you
We encourage you to advise us at the time of your application if you require any reasonable adjustment so that we can support you through your recruitment journey.
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