Crm Specialist
vor 2 Monaten
Join us as a CRM Specialist and shape loyalty programs that engage customers, boost retention, and drive brand loyalty to new heights
03rd October, 2024About DBG Health & IPA:DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne.
With a team of over 800 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers.
Independent Pharmacies of Australia (formerly The Platform Alliance Group) is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years.
We're building the strongest network by offering diverse services and evolving the customer focus of each pharmacy.
This creates a win-win for consumers, members, and suppliers.
About the role:The CRM Specialist will execute and optimise customer relationship management (CRM) communications through electronic direct mail (EDM) and SMS.
This role supports the broader loyalty and marcom strategy, ensuring seamless execution of campaigns that drive customer engagement, retention, and lifetime value.
Role & Responsibilities: Oversee the end-to-end coordination of CRM campaigns, including EDMs and SMS communications.Manage the timeline to ensure all communications are prepared ahead of time and within agreed-upon timeframes.Maintain accurate records of all campaign activities and communications.Work closely with the design, content, and data teams to ensure timely delivery of creative assets and data segmentation for targeted messaging.Skills & Experience: At least 2 years' experience in Marketing or an equivalent role.Experience in deploying CRM communications using marketing automation platforms.Experience in segmenting customer data and delivering personalised communications.Ability to craft compelling copy for email and SMS campaigns, ensuring consistency with brand tone and messaging.Knowledge of broader digital marketing strategies, including social media, SEO, and content marketing.Benefits & Perks:At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact.
As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally.
Competitive salary package and STIP program.Exclusive discounts on our consumer health, wellness, and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature, Chemists Own, and many more.12 weeks paid parental leave.We are a values-driven business fostering a supportive and friendly team culture.Enjoy the ability to work autonomously, empowering you to drive your own success.Convenient head office location close to public transport, cafes, and restaurants.Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group, and Axe Health Services.DBG Health is committed to fostering a workplace culture that is safe and accessible for all.
We are an equal-opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability, or neurodiversity.
We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.
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