Marketing Manager
vor 20 Stunden
Shape the future of women's basketball in a transformative period in the sport
Drive meaningful impact across Australian sport and community engagement
Convenient office location of Queens Road, Melbourne
About Us
The
NBL Group
, in partnership with the
Wollemi Capital Group Syndicate
, is redefining the future of women's basketball in Australia. The
Women's National Basketball League (WNBL)
is preparing to embark on a transformative journey to enhance its visibility, engagement, and impact on the sports landscape, from April 2025.
With a commitment to fostering growth and innovation, the NBL Group aims to elevate the WNBL to new heights, building on a legacy of excellence while creating sustainable opportunities for athletes, fans, and communities across Australia.
What You'll Do
As
Marketing Manager
, you'll drive the WNBL's brand growth and fan engagement during an exciting new era for women's basketball in Australia. Reporting to the WNBL Chief Executive Officer and the NBL Chief Fans, Clubs & Strategy Officer, you'll lead strategic marketing initiatives to elevate the WNBL brand, grow our audience, and drive commercial outcomes across all channels.
Key Responsibilities:
Strategic Marketing & Brand
Develop and execute the WNBL annual marketing plan
Lead implementation of new brand across all consumer touchpoints
Build brand awareness through targeted campaigns and community engagement
Manage ambassador and influencer partnerships
Campaign Management
Execute multi-channel marketing campaigns across digital, broadcast, and experiential platforms
Manage campaign budgets, timelines, and performance metrics
Create compelling content that drives fan engagement
Analyze and report on campaign ROI and insights
Fan & Revenue Growth
Drive strategies to increase attendance, membership, and digital engagement
Develop initiatives to grow ticket sales and merchandise revenue
Monitor and optimize fan metrics across all platforms
Track and report on key performance indicators
Stakeholder Collaboration
Work with Digital and Content teams to deliver integrated campaigns
Partner with WNBL Clubs on league-wide and local marketing initiatives
Support partnership team to enhance commercial partner visibility
Manage marketing budget and resources effectively
What You Bring
We're looking for someone with:
Proven experience in a senior marketing role, preferably in sports or entertainment
Strong track record developing and executing multi-channel marketing campaigns
Experience growing consumer brands and driving commercial outcomes
Excellent stakeholder management and team leadership abilities
Strong analytical skills with focus on data-driven decision making
Deep understanding of the Australian sports landscape
Digital marketing expertise across social, content, and engagement platforms
Why Join Us?
Shape the Future of Women's Basketball:
Be part of a groundbreaking transition for the Women's National Basketball League (WNBL) as it enters a historic new era under the leadership of the Wollemi Capital Group Syndicate and NBL.
Strategic Growth Opportunity:
Play a pivotal role in enhancing the visibility, operations, and competitive success of the WNBL ahead of the 2025/26 season.
Cultural Impact:
Contribute to elevating women's sports and creating sustainable opportunities for athletes and communities across Australia.
Why Wait?
Seize this opportunity to make a lasting impact on women's sports in Australia.
To apply, please submit your resume and cover letter through the link provided.
Questions? Contact our recruiting team member Hannah at
******
The WNBL is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.
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