Digital Brand Strategist

**Contract Type**

Fixed Term

**Career Level**

Experienced Professional

**Functions**

Marketing

**Salary Range**

Competitive salary

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
**To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can’t wait, let’s shape it together**

WHAT YOU WILL BE ACCOUNTABLE FOR

Planning, implementing, and delivering digital strategies. ensuring alignment with business goals and timelines.

The Digital Executive acts as a bridge between creative, marketing, and technical teams with the right coordination of budget and resources across the different digital platforms.

This is an 18-month temporary role, ideal for someone eager to contribute in a fast-paced, multi-category business environment.
- Define, take responsibility, and implement digital strategies on various channels for lead nurturing, customer retention and personalization for our brands
- Content understanding and supervision of copy and visual content, flexible planning of actions including coordination with other departments and off-/online communication channels
- A/B tests to continuously seek opportunities to improve KPIs, drive personalization and elevate the user experience and improve the engagement
- Manage and control budget
- Reporting
- Work with the team to brainstorm new and innovative growth strategies
- Find and coordinate synergies with other teams to identify successful strategies
- Support, develop and implement cluster projects

CAN THIS BE YOUR FUTURE ROLE?

You
- Have an entrepreneurial mindset with the ability to deliver high quality in a fast-moving environment
- Are proactive, have a sense of ownership and take pride in your performance and its impact on company’s success
- Have a thing for technology and the digital world in general and are up to date in the latest trends

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Bachelor’s degree in marketing or relevant field or equivalent experience
- A minimum of 3 years’ experience in digital marketing / e-commerce
- In-depth and excellent knowledge of website and e-commerce analytics
- Proficient** German and English** is a must
- Understanding of SEO, SEM & Traffic Acquisition in general
- Metrics-driven, with experience in analyzing e-commerce user behavior & CRM activities for continuous improvements

BENEFICIAL
- Experience with marketing automation/CRM tools, Hubspot is a plus
- Experience with Shopify is a plus
- Web Analytics, i.e., Google Analytics, Power BI

What we offer you?
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience **here**.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

**Benefits**:
At our core, we understand your best work happens when you feel fully supported. Our meticulo