Head of APJ Startup Marketing, Global Startup Marketing, AWS

Trusted by more startups around the world, AWS makes the power of cloud computing accessible for all by giving founders everywhere access to the same technology that powers the world’s largest companies. With solid experience gained from supporting hundreds of thousands of startups that have come before, we help founders prove that their world‑changing ideas are possible, at any stage of growth or level of funding. AWS is seeking a talented, self‑directed Head of Startup Marketing to join the APAC Marketing team. In this role, you will be responsible for defining the APJ marketing strategy and helping AWS drive success among startups across APJC. The role will be responsible for leading a team in creating and executing demand generation programs and campaigns, working closely with our corporate teams including the integrated marketing team, sales, solution architect and business development teams to drive engagement with startups across GEO. Ideally, you are someone that has experience working with startup companies, VC firms and incubators. You have an innate understanding for entrepreneurs, company founders and technical decision makers at early stage companies. You are knowledgeable about current state of the art cloud and AI technologies and understand how technical decisions impact the success of fledgling companies. You also have a track record of leading teams and building successful, metrics driven, scalable, customer centric marketing programs. With the rapid pace of innovation at AWS, a successful candidate must be flexible and agile enough to meet the rapid pace of service launches and product updates. The candidate must be organized and programmatic in their approach, understands our services and products and managed the programs and campaigns launch schedule. Key job responsibilities Build an APJ engagement strategy for startups that is aligned with the goals of the AWS’s sales and business development teams. Create and successfully drive awareness, adoption, and usage of AWS through innovative, scalable and leverage platform programs. Lead and develop a team of high performance marketers. Work with the regional teams to execute on the APJ startup marketing programs and campaigns to drive business growth and achieve revenue targets across APJ. Collaborate closely with cross functional and regional teams to design and implement programs and campaigns that positively impacts business growth and enhance AWS reputation. Collaborate with AWS business development, sales and customer support teams to ensure that startup customers have an exemplary experience on AWS. About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee‑led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge‑sharing, mentorship and other career‑advancing resources here to help you develop into a better‑rounded professional. Work/Life Balance We value work‑life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. 10+ years of professional non‑internship marketing experience Experience managing teams Experience using data and metrics to drive improvements Experience driving direction and alignment with cross‑functional teams Experience communicating results to senior leadership Experience directly managing teams Acknowledgement of country: In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. #J-18808-Ljbffr