Social Senior Account Manager
vor 4 Wochen
Melbourne
VML
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
YOUR ROLE IN A NUTSHELL
The Social Senior Account Manager plays a central role in driving the social media agenda for Ford. You are responsible for leading the client relationship and driving the social content forward for both client and agency alike. You will support the team in creating purposeful, usable content, and meaningful experiences for our consumers. You handle the day-to-day delivery for Ford’s social content, while also staying focused on the bigger picture, delivering on the social strategy and implementation. You have strong communication skills, a passion for social channels, a deep knowledge of the Ford business and exceptional attention to detail. You will manage the creative ideation process and coordinate creation of content to support business priorities. Using data and analytics to inform decision making, client and project management, social media strategy to help enhance partnerships and maintaining relationships with the regional social team, influencers and owner groups, internal Ford stakeholders and agency partners.
Key Responsibilities
Operational excellence in managing the Ford social content and calendarDeliver the agreed content strategy for Ford, using strong knowledge of digital content trends, technology and social media platformsManage ambassador and influencer relationships including contractual agreements, fees and content delivery as requiredResearch and stay up to date with social media trends across all major platforms to inform content strategy and creationWork collaboratively within the integrated Ford agency team, across client service, creative, media and strategy, to deliver creative and innovative contentProactively drive development of socially-led creative ideas, from brief through to implementation and post campaign optimisation, delivering impactful content purpose fit for the channel, on-time and on-budgetRepresent VML as the social expert for Ford, demonstrating an in-depth understanding of the Ford business, the brand framework, key audience segments and roles of channelsLiaise with Ford customer care team to align on tone of voice for responding to consumer queries via social channels (as needed)Brief, review and present social copy for BAU content calendarEffectively manage financials, overseeing production budgets, estimates, billings, purchase orders etcProactively flags risks and opportunities around client engagements, team utilisation, project budget management etc.
COMPETENCIES
Proficient in all social media channels including Facebook, Instagram, Twitter, YouTube, Tik Tok and LinkedInPassionate about social media content creation, genuinely curious and committed to driving resultsDeep understanding of the Ford business, including Ford brand, automotive industry, competitor set, consumer behaviourA motivated self-starter, able to work in a fast-paced environment, loves a challengeSuperior communication skills, both written and verbal, internally and client-facingDetail-oriented with excellent follow through skillsStrong relationship management, organisational, and project management skillsA problem solver, navigates challenges calmly, always remaining solutions-focussedAn effective salesperson, able to sell a compelling idea in an engaging wayWorks effectively with a variety of internal teams and business groupsAbility to manage multiple projects and clients simultaneouslyIdentify growth opportunities and incremental opportunities with clientActively contributes to team and agency culture
VML AUNZ HIGHLIGHTS
There Are Many Things That Make VML AUNZ An Awesome Place To Work, But We Think These Are Worth a Special Mention
Birthday Leave – a paid day off to celebrate your Birthday each year;Summer Days – 5 paid afternoons off each year during daylight savings time;Loyalty Leave – a paid day off each year to celebrate your work anniversary;Employee Assistance Program access and 24/7 support;LinkedIn Learning access for all employees
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