Product Marketing Manager
vor 2 Wochen
Eightcap is an online trading provider that offers trading tools and professional insights to help clients trade smarter. Founded in Melbourne, Australia, Eightcap is a fintech company that delivers trading technology solutions for B2B clients and individual traders. The culture is fast‑paced, innovative, and collaborative. Eightcap was recently recognised as most reliable broker – global, most trusted broker, Asia at the Global Forex Awards 2025. Product Marketing Manager – Simulated Trading & B2B Partnerships Role Overview Lead marketing strategy and execution for Eightcap’s consumer‑facing simulated trading brand and B2B partnership initiatives. Drive growth, optimise user experience, and build internal brand awareness. Key Responsibilities Develop and refine marketing strategy for consumer‑facing simulated trading brand. Create website landing pages, acquisition campaign assets, and lifecycle CRM campaigns. Champion simulated trading brand internally, ensuring alignment across Eightcap. Leverage appropriate channels to drive growth in each trading simulation brand. Review campaign effectiveness and use performance analytics to improve impact. Collaborate with design and tech teams to optimise the user experience and drive improved conversion rates. Regularly report on website performance and marketing campaign success metrics with actionable insights. Lead internal education sessions to build awareness and knowledge of simulated trading across the business. Maintain cross‑functional relationships to ensure seamless coordination across teams and global locations. Collaborate with sales teams on collateral, presentations, messaging, and event support throughout long sales cycles with large organisations. Work with partner marketing teams to optimise co‑marketing efforts and refine strategies. Identify new opportunities to enhance partnership value through innovative marketing. Qualifications 8+ years of marketing experience, ideally within the financial sector. Proven brand and product development expertise and end‑to‑end campaign experience. Strong ability to drive own work and take initiative for outcomes. Exceptional organisational skills and ability to manage multiple projects and deadlines. Excellent stakeholder management and communication skills. Deep understanding of brand values and identity, and ability to consistently implement them. Benefits Career development investment, including technical and professional training. Wellness and lifestyle perks, such as monthly corporate massages. Friday drinks at 4pm. Parental leave entitlements. Staff referral bonus programme. Annual flu vaccinations. Novated leasing options for vehicle financing and management. Great CBD location with easy access to public transport. Multicultural environment and supportive team culture. Exciting new projects and regular social activities. Seniority Level Mid‑Senior level Employment Type Full‑time Industries IT Services and IT Consulting #J-18808-Ljbffr
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