Product Marketing Manager

RecordPoint is a data and information lifecycle management SaaS product designed to give highly‑regulated organizations a competitive edge through safer, more secure, and better‑managed data. It serves a global customer list that includes top‑tier brands and government agencies such as the City of New York, Westpac, NAB, APRA, ASIC, Transport for NSW, and many more. Team RecordPoint is made up of 100+ tech‑driven professionals who foster a supportive, collaborative, and transparent environment and work toward the goal of continuously improving. Scope of Role As a Product Marketing Manager, you will be the go‑to expert for bringing our products to life in the market. You’ll ensure launches are effective, products resonate with customers, and provide insight that supports sales and customer teams. Strong communication, planning, and proactive teamwork are essential. Responsibilities Positioning & Messaging Framework – Develop positioning and messaging that clearly communicates how RecordPoint products solve audience challenges. Product Features & Benefits – Produce collateral that outlines product features in terms of customer benefits and workflow improvements. Stakeholder Management & Team Collaboration – Collaborate with Product, Engineering, Sales, Customer Success, and Support teams. Competitive Analysis – Conduct analysis to highlight differentiators and maintain comparison tools. Audience Interviews – Interview customers and prospects to understand their workflows and pain points. Audience Research & Persona Development – Build and maintain detailed audience personas. Product Launch Planning & Execution – Plan and execute product launches addressing market needs and company goals. Pricing & Packaging – Define and refine pricing and packaging based on audience segments and value perception. Sales Enablement Content – Create content that supports the buying process and highlights product fit. Customer Marketing Strategy – Lead efforts that turn satisfied users into brand advocates and storytellers. Tasks Craft clear product messaging that links customer challenges to our solutions. Translate features into benefits relevant to real customer workflows. Collaborate with Product, Sales, and Customer teams to align on audience needs and messaging. Create sales enablement materials such as playbooks, pitch decks, and battle cards. Plan and execute go‑to‑market campaigns for new product and feature launches. Interview customers and conduct research to build personas and understand workflows. Track competitors and update comparisons to position RecordPoint effectively. Write and produce content such as product overviews, videos, and webinars. Develop and refine pricing and packaging using market insights. Showcase customer success stories that demonstrate real value and drive engagement. Qualifications Direct product marketing experience with a track record of driving growth in technology companies. Ability to collaborate with multiple teams and stakeholders across the business. Influence cross‑functional teams without formal authority. Excellent written and verbal communication; ability to produce content for various channels and present virtually. Distill technical products into compelling stories and messaging; experience training sales teams. Experience with customer and market research (surveys, desk research, interviews). Strong understanding of GTM strategies and product marketing fundamentals. Analytical and problem‑solving skills for market trend analysis and opportunity identification. Strong collaboration and project management skills; manage multiple projects simultaneously. Why RecordPoint Fast‑growth Australian‑owned company. Flexible work environment with a focus on work‑life harmony. Innovation is a core value. Personal Development budget for all staff. Access to Employee Stock Ownership Plan. Graduate program with mentoring and growth opportunities. Work on a product that has real social‑good impact. Global opportunities. How to Apply Click the ‘apply now’ button and send us your CV. RecordPoint is an equal opportunities employer. You will need to pass a police background check to be eligible for employment. We may use AI tools to support parts of the hiring process, but final hiring decisions are made by humans. For more information about how your data is processed, please contact us. #J-18808-Ljbffr