Performance Marketing Lead

vor 3 Wochen

Cairns, Österreich Sommer Swim Vollzeit

Performance Marketing Lead (Meta & Pinterest) – In-House or Freelance Sommer Swim · Remote (Australia, Europe or US) About Sommer Swim Sommer Swim is a premium swimwear brand inspired by European summers. We are looking for a hands‑on Performance Marketing Lead (in‑house or freelance) to own our paid social and drive profitable new customer growth. The Role You will be directly responsible for the performance of Meta (Facebook/Instagram) and Pinterest campaigns (with potential to expand into TikTok and Google). This is both strategic and executional: you’ll be in the ad accounts daily, building campaigns, testing creative, and optimising for CAC, ROAS and MER. Key Responsibilities Own and manage all campaigns on Meta & Pinterest end‑to‑end. Build a clear account structure (cold / warm / hot; learning vs scale). Plan and run a weekly creative testing cadence (new hooks, angles, formats). Turn performance data into clear creative briefs for content/creative. Monitor performance and adjust budgets, bids and audiences proactively. Report weekly on spend, CAC, ROAS, MER, and key learnings. Work with the founder and wider team to align ads with launches, promos and key markets. About You 3–5+ years hands‑on experience running paid social for e‑commerce (fashion/beauty/luxury/swimwear ideal). Managed at least €50k+/month in Meta (and ideally Pinterest) ad spend. Proven track record improving CAC/ROAS/MER, not just “spending budget”. Strong in both data & creative – you know great results come from great creative and structured testing. Comfortable with attribution beyond platform ROAS (GA4, Shopify, blended CAC/MER). Clear communicator who can explain what’s working, what’s not, and what you’re doing next. Bonus Points TikTok Ads experience Google ads experience Background in swimwear / resortwear / premium fashion. Basic CRO knowledge (landing page / PDP testing). Engagement Type In‑house (part‑time or full‑time). Freelance / fractional with a consistent, ongoing commitment. For freelance candidates, please outline your weekly availability and typical engagement structure. Location This role is remote, and we are open to candidates based in Australia, Europe or the United States. Why Join Sommer Swim Big ownership – you’ll be the key person driving growth on paid social. Work closely with the founder, move fast, and see your impact quickly. Flexible working hours. How to Apply Your CV or LinkedIn profile. A short note sharing: Whether you’re looking for in‑house or freelance. A recent e‑commerce brand you worked on. Monthly ad spend. One specific result you’re proud of (before/after CAC or ROAS). Job Details Seniority level: Mid‑Senior level Employment type: Part‑time #J-18808-Ljbffr

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