Marketing Specialist

Join Axis Communications as a Marketing Specialist. This role is part of the Axis Oceania Marketing team and oversees key initiatives for Oceania, including channel & partner marketing, events, digital marketing, campaigns and training programs. Job Title Marketing Specialist (Office based, Melbourne, Australia) Job Description The Marketing Specialist role requires a broad range of capabilities. You will independently manage portfolios from start to finish, delegating details to vendors while ensuring every detail is executed accurately, on time and within budget. You must coordinate with multiple internal and external stakeholders, balancing a collaborative approach with assertiveness and diplomacy. You will work closely with the Oceania team to drive multi‑channel, multi‑faceted marketing campaigns, lead‑generation programs and tactics to generate the desired results aligned with sales & marketing objectives. The role reports to the Marketing Manager, Oceania and may assist with regional projects and tasks from time to time. This position requires 20% travel within Oceania and internationally to attend meetings, events and training sessions. What You’ll Do Here Partner marketing: Work with our channel partner organisation to devise a program to help us go to market via distributors and partners. Ensure a balance between co‑marketing activities with partners and end customers. Tailor partner communications strategy to the region using newsletters, onboarding content, local website content and local content marketing. Work with the Marketing Manager, Oceania and APAC Marketing teams to develop and execute relevant segment‑specific campaigns in your region. Adopt and roll out account‑based marketing (ABM). Oversee campaign execution across online (website, social, digital) and offline marketing channels. Provide feedback and insights about segments in your region to the APAC Marketing teams to help with their campaign creation planning. Optimize lead generation, follow‑up and nurturing to generate Sales Qualified Leads (SQLs). Measure lead generation and conversion performance in key segments. Ensure the Axis brand experience and solution messaging is represented at key industry events and at Axis’ own organic events such as customer conferences. Plan the annual calendar of internal, channel and partner events. With the PR agency, drive programs that boost our brand profile in key markets. Ensure Axis is featured in key editorial publications relevant to our partner base, end‑customer segments and general business landscape. Drive customer references and case studies from development to promotion. Manage speaking opportunities at industry events and Axis country events. Ensure Axis is included in relevant industry awards programmes. Measure the impact of our PR program on brand impression and business results. Manage the Academy & Learning Modules for Oceania countries, classroom and virtual based. Market the course curriculum and position the Axis Academy as an aspirational learning platform. Work with the relevant chief trainer in the region to ensure training material is effective. Provide insights and feedback on shaping our course roadmap. We Are Looking for Someone Excellent organisational skills, able to handle multiple priorities in different marketing sub‑fields. An effective project leader – able to influence and drive other team members. Flexible, open to changes and able and willing to communicate and build rapport with other members to achieve results. Confident & enthusiastic, able to exercise initiative and thrive in an open, transparent work culture with minimal supervision. Resilient, open‑minded and willing to learn. We’d Love to Hear That You Have / Are Degree in marketing or related field. At least 5 years of experience in a B2B marketing role. Competency in Microsoft Office Suite, CRM platforms and marketing software & tools (e.g., Google Analytics, email marketing platforms). Proven copy writing skills. Creative and has attention to detail. Able to interpret data and make insights‑driven decisions. A team player with strong collaboration and communication skills. Benefits When you join Axis, you enter a workplace that fosters community, creativity, and commitment. We take care of our people by offering a positive work environment where your voice matters (Great Place to Work certified), team Fika (swedish coffee breaks for colleague bonding), commitment to sustainability and social responsibility (member of the UN Global Compact), access to learning and development opportunities, employee benefits (monthly gym and home internet allowance), group life and TDP insurance, and counselling services through the Employee Assistance Program. Ready to Act? If this sounds like the right opportunity for you, send in your application now Early applications are encouraged as short‑listing will occur on a rolling basis. Job Details Type of employment: Permanent Employment. Posting end date: 2025‑12‑30. Location: Melbourne, Victoria, Australia. #J-18808-Ljbffr