Senior Google Ads Specialist

Senior Google Ads Specialist Work Type: Full Time Industry: Manufacturing / Excavator Attachments About Us We’regrowing at 50% YoY, creating new roles monthly and offering real paths to grow with us as we charge towards becoming the largest attachment supplier in the Southern Hemisphere. This is not a job it’s a chance to build your legacy. We started with nothing but grit and a vision. If you thrive on shaking up the status quo, you’ll fit right in with our relentless drive to dominate the industry. You’ll get to work with a talented team, including a top‑tier management team who are some of the best at what they do. If you’re a high achiever who never takes no for an answer, has unmatched energy, and wants to make a difference with every minute they invest, Aussie Buckets is for you. We’re after a game‑changing Google Ads Specialist who lives for the grind, craves impact, and has a no‑excuses mentality. At Aussie Buckets, we’re on a relentless mission to dominate the excavator attachment industry across the Southern Hemisphere, and we need a game‑changer who thrives in the fast lane. A hungry, driven individual whose challenges are opportunities and who is ready to make a dent in the industry with us. Role Overview The Senior Google Ads Specialist will lead the execution, optimization, and scaling of paid and unpaid (owned) campaigns across Search, Shopping, YouTube, Display, and Online Video to drive revenue, maximize ROI, and resolve performance inefficiencies. Working closely with the Head of Performance, Full‑Stack Developer, Digital Designer, and Senior Social Media Manager—alongside additional roles and channels to come—you will leverage your experience in data‑driven campaign management and advanced PPC tools to refine ad copy, landing pages, and bidding strategies while A/B testing and managing audience targeting; manage and pace spend across channels using performance insights and data; coordinate marketing promotions and manage creative briefs for YouTube, Display, and CTV campaigns; monitor performance, troubleshoot technical issues, and provide insights that move the needle; and conduct hands‑on SEO work including but not limited to meta descriptions, URL optimization with IA restructure, content optimization, and backlinks. Key Responsibilities Build, optimize, and scale paid and unpaid (owned) campaigns across Search, Shopping, YouTube, Display, Online Video, and CTV to maximize ROI, including the full lifecycle from setup, keyword research, ad copy creation, bid management, to ongoing optimization for improved CTR, conversion rates, and ROAS. Conduct in‑depth audience targeting and management, including remarketing, custom audiences, demographic segmentation, and refinement of ad copy, landing pages, and bidding strategies through A/B testing to reach high‑intent users and enhance performance. Manage and pace spend across channels using performance insights and data, while monitoring and analyzing campaign performance with tools like Google Analytics, Google Tag Manager, and internal dashboards; adjust budgets, bids, and strategies in real‑time to meet KPI goals. Coordinate marketing promotions, manage creative briefs for YouTube, Display, and CTV campaigns, and troubleshoot technical issues to provide actionable insights that drive significant improvements. Collaborate with cross‑functional teams to align ads with broader marketing initiatives, such as integrating with SEO or email campaigns for unified funnel optimization. Conduct hands‑on SEO work, including but not limited to meta descriptions, URL optimization with IA restructure, content optimization, and backlinks. Identify opportunities for A/B testing on ad creatives, landing pages, and extensions to enhance performance and reduce costs. Stay updated on Google Ads updates, algorithm changes, and best practices to implement innovative strategies, such as automation scripts or AI‑driven bidding. Report on campaign metrics to stakeholders, providing insights and recommendations for scaling ad spend effectively. Experience 5+ years in a senior SEM or PPC role, either in‑house or agency‑side, with proven leadership in managing high‑budget campaigns. 5+ years of hands‑on SEO experience, including strategic optimizations and team collaboration. Extensive hands‑on experience leading Google Ads, Microsoft Ads, YouTube, and multi‑platform SEM campaigns, with a track record of scaling to achieve significant ROI. Advanced experience with GA4, including in‑depth reporting, attribution modeling, and managing/pacing large‑scale budgets. Skills Strong working knowledge of Google Merchant Centre, including feed optimisation, troubleshooting, and rule creation. Strong analytical aptitude for identifying trends and using insights to highlight opportunities and weaknesses. Ability to manage multiple projects while maintaining high attention to detail. Excel proficiency for data management and budgeting. Attributes Driven innovator who brings energy, curiosity, and commitment to continuous growth. Strong communicator and collaborative team player who builds trust and alignment. Proactive problem‑solver who anticipates challenges and takes ownership of solutions. Passion for staying current with the latest PPC/SEM trends. Preferred Experience with DataFeedWatch, Simprosys, or Shopify for feed management. Benefits Work in a state‑of‑the‑art office in the heart of Melbourne CBD. Benefit from industry‑leading training on our systems, products, and marketing processes to ensure your success. Earn a competitive base salary of $90,000–$120,000+ Super, with performance bonuses ($165,000 OTE). Join a high‑energy marketing team dedicated to driving innovation and excellence in the excavator attachment industry. Opportunity for career growth within a fast‑growing, market‑leading company. How to Apply We’re hunting for PPC powerhouses who thrive on data dives, obsess over ROI, and turn clicks into cash flow. Whether you’re scaling campaigns across Search and Shopping, fine‑tuning bids to dominate auctions, or blending SEO smarts with ad wizardry to skyrocket conversions, you’ll get the tech, autonomy, and support to redefine performance marketing. If you’re geared up to fuel a team that’s laser‑focused on growth and always optimizing for the win, this is your arena. Apply Now: Via LinkedIn Join Aussie Buckets, where data meets drive, and we’re always accelerating ahead. Job Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Information Technology Industries: Industrial Machinery Manufacturing #J-18808-Ljbffr