Channel Marketing Manager

Strategic Talent Leader | Transforming Teams and Driving Excellence I Diversity, Equity & Inclusion Champion About Us You may not have heard of Bapcor, but you will know our brands. We’re Asia Pacific's leading provider of vehicle parts, accessories, equipment, service and solutions and – through our businesses like Burson, Autobarn, Midas, Truckline and Baxters – are inside cars, on four-wheel drives and all over trucks. Bapcor Trade is home to some of the industry's most recognised brands, including Burson Auto Parts, Precision Automotive Equipment, BNT, and several independent trade businesses. Our Trade division supplies thousands of workshops across the region with the widest range of quality automotive parts, products, and equipment—supported by deep technical expertise and a commitment to outstanding customer service. In joining our team, you’ll be welcomed into a supportive business that spans more than 1,000 locations with over 5,000 team members across Australia, New Zealand and Thailand. We are passionate about our team, with safety and inclusivity at the forefront of everything we do. We’re also passionate about our customers, products, and living our values of: Doing the right thing Being in it together Giving a damn Getting it done About the Role We’re looking for an experienced and commercially minded Channel Marketing Manager – Own Brand to lead the growth, visibility, and impact of Burson Auto Parts’ Own Brand portfolio within the Trade channel. This is a newly created role that blends strategy, brand development, campaign execution, and hands‑on channel activation. You’ll work closely with Product, Category, Sales, and Marketing teams to build a strong brand presence that drives customer engagement, conversion, and loyalty across our national network. This role is ideal for someone who thrives in a dynamic environment, enjoys shaping new processes and frameworks, and brings a passion for data‑driven marketing that delivers tangible commercial results. Your Key Responsibilities Develop and execute the trade marketing strategy for Burson Auto Parts and Precision Automotive Equipment, ensuring alignment with commercial goals, sales plans, and brand strategy. Lead an integrated planning process, working with sales, category, pricing, sponsorships, procurement, and brand teams to deliver cohesive marketing activity across the trade channel. Manage annual marketing planning and budgets, including campaign calendars, national promotions, supplier‑funded programs, and compliance with the Trade Promotions Act. Build and maintain strong supplier partnerships, negotiating co‑funded campaigns, joint initiatives, and long‑term marketing agreements. Oversee campaign delivery and performance, ensuring consistent execution across digital, print, in‑store, trade events, and sales channels while tracking KPIs and ROI. Support customer engagement initiatives, including loyalty programs, trade shows, sponsorship activations, and large‑scale events. Partner with the Sales Leadership Team to provide marketing tools, insights, and programs that drive customer acquisition, retention, and revenue growth. Coach and support internal stakeholders, promoting best‑practice channel marketing and strengthening alignment across the business. What You’ll Bring You’re a strategic marketer with strong commercial acumen, a passion for building brands, and the ability to turn insights into compelling marketing initiatives. You enjoy rolling up your sleeves, collaborating with cross‑functional teams, and influencing stakeholders in a fast‑paced environment. You’ll also bring: Bachelor’s degree in marketing, Business or related discipline. 5+ years in marketing or brand management, ideally in automotive, industrial, or B2B/trade environments. Proven experience managing private label/own brand portfolios. Strong campaign execution and hands‑on activation experience. Excellent project management skills, with the ability to juggle multiple priorities. Strong communication, storytelling, and stakeholder management skills. Analytical capability with experience leveraging insights to drive decisions and ROI. At Bapcor, we value our employees and offer a supportive environment for professional growth. You will have the opportunity to make a meaningful impact while working with a dedicated team. Additionally, we offer: Opportunity to join an Australian owned, ASX listed company and work with an iconic brand. Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions. Opportunity to make a genuine impact in a growing organisation. Potential for career growth and personal development. Exclusive discounts and benefits across our Burson Auto Parts trade stores as well as our retail stores including Autobarn, Opposite Lock, Midas Australia, and ABS Service Centres. Industry Leading Paid Parental Leave & Employee Assistance Program. Bapcor embraces diversity, equity, and inclusion as integral components of our organisational culture. We recognise that diverse perspectives and experiences contribute to innovation and better decision‑making, and we strive to provide a recruitment experience that’s fair, inclusive, and accessible. We encourage applications from people of all ages, cultures, abilities, backgrounds, sexual orientation and gender identities. No Recruitment Agencies Please While we understand that recruitment agencies would love to offer their support, we kindly request all agencies to refrain from contacting us regarding this job posting. All applications should be submitted directly by candidates. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Motor Vehicle Manufacturing and Retail #J-18808-Ljbffr