CRM Marketing Manager

At ING we value your unique voice and perspective. Thats why were counting on you to help us become even better. Join our team and build an exceptional experience for yourself while making a real difference in our customers lives. Youll have the opportunity to shape the way they bank and empower them to stay ahead in both life and business. Were looking for an experienced CRM Marketing Manager with strong data fluency and a solid background in banking to join our Marketing team for a 12-month parental leave cover. As CRM Marketing Manager youll lead integrated campaigns product launches and customer engagement efforts while collaborating with cross-functional teams including Product Brand Digital and Customer Intelligence. Youll also define and execute omnichannel strategies manage budgets and optimise campaign performance using data-driven insights.A key focus is on customer acquisition retention and personalisationleveraging analytics and segmentation to deliver impactful communications that align with INGs ambition to be Australias most loved digital bank. Our ideal candidate will be a strategic thinker with a solid background in financial services marketing and a passion for customer-centric innovation. Youll bring over five years of experience in integrated product marketing with proven skills in campaign development data-driven decision-making and cross-functional collaboration. Ready to make an impact Apply now and help us build a better banking experience for Australians. What youll do Lead integrated marketing campaigns across digital and traditional channels to drive customer acquisition engagement and retention. Develop product customer and channel strategies in collaboration with cross-functional teams including Product Brand and Customer Intelligence. Manage campaign budgets and external agencies ensuring timely delivery of high-quality on-brand communications. Use data and analytics to measure campaign performance optimise marketing effectiveness and inform strategic decisions. Drive customer segmentation and personalisation leveraging insights to tailor messaging and improve customer experience. Own key marketing projects and initiatives contributing to INGs goal of becoming Australias most loved digital bank. What were looking for Proven experience in financial services marketing with a solid understanding of retail banking and customer portfolio dynamics. Strategic mindset with hands-on execution skills capable of leading integrated campaigns and managing cross-functional projects. Data-driven decision maker fluent in customer analytics segmentation and personalisation strategies. Excellent communication and stakeholder management skills able to influence and collaborate across diverse teams. Creative and customer-focused with a passion for delivering engaging on-brand marketing communications. Agile and adaptable comfortable working in a fast-paced environment with multiple priorities and evolving business needs. Whats in it for you Discounted ING Health Insurance An additional Rest Day to support your wellbeing An IMPACT day to volunteer on approved sustainability activity About Us At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing. Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people. We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. And because we want you to shine let us know if you need any adjustments to the recruitment process by emailing . Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Sound like your kind of vibe We cant wait to hear from you (One last note : We operate using a direct talent sourcing model so no agency introductions please.) ING is Australias most recommended bank according to RFi XPRT Survey February 2021 - July 2021 (n 31903) when compared to customers of 20 other banks operating in Australia. Need more Rachel Yuen Applications close on 22nd September 2025. #LI-DNI Required Experience : Manager Key Skills Junit,Customer Service,Freelancing,Industrial Safety,ACCA,Arbitration Employment Type : Full-Time Experience : years Vacancy : 1 #J-18808-Ljbffr