Content & Marketing Specialist

Content & Marketing Specialist Employment Type: Full Time (35 hours per week) Duration: Continuing Remuneration: Level 6 $103,866 - $110,801 (depending on experience) + 17% super + leave loading Location: UNSW Kensington Campus, NSW (hybrid) UNSW isn’t like other places you’ve worked. We’re a large organisation with a diverse and talented community, doing extraordinary things. Together, we are driven to be thoughtful, practical, and purposeful in all we do. It’s the reason we’re one of the top 20 universities in the world and a member of Australia’s prestigious Group of Eight. Why Your Role Matters As part of UNSW’s Marketing & Digital Experience (MDX) portfolio, your role helps strengthen UNSW’s global reputation for research excellence and societal impact. Working within the Marketing & Content pillar, the Content & Marketing Specialist (Research) supports the delivery of high‑quality search and content marketing activity that meaningfully engages Academic Researchers worldwide. Your work ensures UNSW’s research strengths and Societal Impact Framework are discoverable, relevant and compelling to global audiences. By developing SEO‑led content, optimising digital experiences, and supporting campaign delivery, you play a key role in amplifying UNSW’s distinctiveness and contributing to the Progress for All strategic ambition. Key Responsibilities Support the Marketing Lead (Research) in delivering effective go‑to‑market strategies with a focus on SEO and content‑driven activity. Create, edit and optimise search‑led content and communications for Academic Researchers across the full funnel. Monitor performance, prepare reporting and identify opportunities to improve search and content effectiveness. Work with Digital Marketing and external agency partners to develop market‑leading search strategies and best‑practice SEO. Use tools such as Siteimprove and Adobe Experience Cloud to identify keywords, optimise content and improve advertising performance. Collaborate across marketing, content and web teams to build landing pages, enhance digital content and improve conversion outcomes. Engage stakeholders across the Division of Research & Enterprise to ensure alignment of messaging and a customer‑centred experience. Contribute positively to the MDX team culture, demonstrating UNSW Values in Action and supporting continuous improvement. About You You have relevant tertiary qualifications and experience in SEO, content marketing or related digital marketing roles, ideally gained in an agency or large matrix organisation. Experience working with or marketing to Academic Researchers is beneficial but not essential. You bring familiarity with global audiences, ideally including the USA and China. You have strong digital marketing capability, including marketing automation, SEO optimisation and customer lifecycle marketing. Experience with Adobe Experience Cloud or similar enterprise marketing tools is essential. You are an effective stakeholder manager who works well with diverse teams. Highly organised and collaborative, you thrive in matrix environments and may have experience with Agile ways of working. For further details on role responsibilities and skills & experience required, refer to the position listing on Benefits And Culture People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world. Our Benefits Include Flexible working options. Career development opportunities. 17% Superannuation contributions and additional leave loading payments. Additional 3 days of leave over the Christmas period. Discounts and entitlements (retail, education, fitness). For further details on the benefits, please visit How to Apply Submit your CV & a succinct one‑page cover letter detailing your interest and suitability for the job (as per the skills & experience bullet points) by 11:55pm, 11th January 2026. Please note: Sponsorship is not available for this role, valid Australian working rights are required on application. Please apply directly through the website, applications sent to the contact above will not be accepted. Contact: Amy Denney – Talent Acquisition Team UNSW is committed to equity, diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community, and people of Aboriginal and Torres Strait Islander descent are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment. #J-18808-Ljbffr