Social & Advocacy Brand Manager

Social & Advocacy Brand Manager – L'Oréal Hello, we’re L’Oréal. We’re not just building brands; we’re shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you’ve been searching for. Overview A Day in the Life: You will be the Social & Advocacy Brand Manager for NYX Professional Makeup ANZ, reporting to the Social & Advocacy Brand Leader and working cross‑functionally with Brand Marketing, eComm, PR, and agency partners. You’ll own advocacy strategy, creator‑led content, and local strategies to drive engagement, mentions, and loyalty. Key Areas of Responsibility Responsible for the brand’s advocacy and communications strategy, ensuring that the brand leads the way in consumer engagement and loyalty Responsible for the strategy to drive advocacy results (views, engagements, and mentions on socials) through both paid and organic creator content Work in close collaboration with the brand marketing team to develop and manage advocacy campaigns to achieve brand objectives, ensuring cohesive O+O activation Responsible for producing creator content to support large‑scale media campaigns across various social platforms Develop content strategy for NYX's local Instagram channel, working closely with our social management agency to bring this strategy to life Manage large‑scale consumer events as well as creator events Manage large‑scale seeding campaigns for new launches Track and share advocacy results with data‑driven insights and strategic recommendations leveraging key learnings Share best practices locally and globally Build strong partnerships with advocacy, social, event & PR agencies, as well as with key talent and their agents Develop and mentor the advocacy & social team, plus upskill members of the wider team We Are Looking For You are a strategic social and advocacy leader who can translate brand objectives into compelling creator‑led programs Innovation‑first mindset, keeping an eye on local & global competitors as well as learnings from other industries Place consumer insights at the heart of the marketing and business model Creative, out‑of‑the‑box thinker who will come up with content, event and PR ideas to make the brand go viral Manage complexity, juggling multiple campaigns and projects at one time Team player and collaborative Strong interpersonal skills Thrives in a fast‑paced environment Loves beauty, makeup and staying on top of trends on socials Analytical skills to provide data‑driven strategic recommendations for the brand’s advocacy strategy What’s In It For You Life insurance and Income Protection Hybrid working environment – enjoy two WFH days a week On‑site gym / Health & Well‑being programs Corporate discounts available About L’Oréal Join us at L’Oréal, the world’s #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while staying committed to making the world a more inclusive and better place for everyone and our planet. The Consumer Products Division is on a mission to democratize beauty at its best. Our aspirational brands inspire and capture consumer desires across regions – NYX brings expressive, inclusive, trend‑forward makeup to a broad audience. Accessibility and Equal Opportunity If you require any adjustments or accommodations in our recruitment process, employment or have questions regarding accessibility, please email . We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF). L’Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pays our respects to their Elders past, present and emerging. #J-18808-Ljbffr