Paid Social Manager

Senior Talent Acquisition Manager @ Publicis Groupe ANZ At Atomic 212°, we’re not your average media agency. We started as a performance media and search marketing specialist, but we’ve evolved into an award‑winning agency that combines creativity, technology, and data to deliver exceptional results across all media channels. From big‑picture strategies to granular campaign execution, accountability and innovation are in our DNA. We work with major global and Australian brands across industries, delivering solutions that inspire and perform. Now part of Publicis Groupe, you will join one of the world’s most progressive and dynamic modern communications businesses and enjoy the benefits that come with the network – from extensive learning & development opportunities, additional leave benefits, to a strong culture of connection and collaboration across our entire network. Role Overview Atomic 212° is looking for a confident and highly skilled Social Manager to join the high‑performing Melbourne team. You will lead paid social across two flagship clients Tennis Australia and GWM, delivering best‑in‑class strategy, implementation and performance management across Meta, TikTok, Snapchat, LinkedIn, X and Reddit. This role suits someone who is both strategic and hands‑on, enjoys mentoring others and loves using performance insights to push work forward. You will report to a supportive Social Director, partner closely with a collaborative performance team and may manage an Executive. With always‑on activity, major moments like the Australian Open and an energetic, friendly office culture, this is a chance to make a real impact and grow quickly. Responsibilities Lead paid social planning and activation across all major social platforms, ensuring campaigns deliver against client KPIs. Guide and support an Executive to deliver high‑quality implementation and optimisation. Own end‑to‑end delivery including building creative specs, trafficking, campaign set‑up, optimisation and reporting. Manage budgets, pacing and monthly or quarterly budget shifts across channels. Provide sharp, insight‑led reporting and clear recommendations to clients and internal teams. Diagnose performance issues and apply optimisations across audiences, formats, placements, devices and creative. Liaise with vendors and internal teams to ensure best‑practice planning and high performance delivery. Ensure all trafficking, QA and campaign set‑up processes are accurate and error‑free. Build strong, trusted relationships with client stakeholders and contribute to long‑term account growth. Stay ahead of platform changes, competitive shifts and new opportunities that can improve performance. Qualifications Solid experience in paid social within an agency or fast‑paced performance environment. Deep functional knowledge of Meta Ads Manager and strong experience across TikTok, Snapchat, LinkedIn and other platforms. Proven ability to manage client relationships, lead conversations and provide clear strategic recommendations. Strong analytical thinking with the ability to interpret data and craft insights that guide optimisation. Confident using Campaign Manager, tracking platforms, UTMs, GA4, event tracking and custom conversions. Strong understanding of budgeting, pacing and financial management within paid social. High attention to detail and a commitment to error‑free delivery. Collaborative leader with experience coaching or developing junior team members. Strong communicator with excellent stakeholder management skills. Proficiency in Excel or Sheets, G Suite and Mac environments. Benefits A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. A creative, lively, and rewarding office environment where people love working together, supported by our Publicis Liberté flexibility approach – "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive learning & development opportunities including more than 15,000 learning programmes via our online learning platform, Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. A committed Diversity, Equality and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE and Écologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. Work Your World programme enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap and Cub Care leave. Access to counsellors, psychologists, and professionals through Sonder, an all‑in‑one digital wellbeing technology platform designed to support psychological, medical & safety needs. A workplace that stands together to provide a more open, supportive, and recovery‑forward culture for all employees with life‑threatening illnesses. Read more about our Working With Cancer Pledge: Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network. If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in under‑represented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes – so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn’t be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via ; your personal information will be kept confidential. #J-18808-Ljbffr