Growth Marketing Manager, Mid Market

vor 2 Wochen

Council of the City of Sydney, Österreich Knewin Vollzeit
Company Description

The sky's not the limit at Nearmap.

We’re a SaaS company, with proprietary hardware and software that’s continuously advancing through our commitment to innovation. The sky’s the limit when it comes to what we can and plan to do for our customers. Our imagery is just the starting point. Our impact comes from our people, applying complex analysis, interpretation and artificial intelligence that opens up all sorts of possibilities for our customers.

Job Description

As a Growth Marketing Manager in ANZ, you will be involved in developing and executing comprehensive marketing strategies in partnership with sales, customer success, and product teams to drive business growth among our emerging opportunity within the Mid-Market.

You will spearhead pipeline accelerating programs collaborating with content, marketing automation, finance, data, digital and more to bring key mid market activations to life, ensuring customer value, consistency, quality, and impact for the initiatives executed. You see the big picture and how it all fits together and know how to work at pace, with your cross-functional partners to get the job done.

Responsible for bringing together the insights, and strategy to develop these coordinated marketing campaigns, experimenting through new initiatives leveraging the full marketing funnel and channels to tell the story of Nearmap, driving awareness, comprehension, value realisation and intent that inspires prospective and existing mid market businesses to choose and (continue to) use Nearmap.

This is a newer focused target segment for Nearmap in ANZ and presents a great opportunity for an experienced growth marketer to make an immediate impact by helping to build the go-to-market strategy and leading cross-functional initiatives.

If you join us on this exciting journey, you’ll love our inclusive values and share our ambition to become the source of truth that helps shape decisions for the liveable world.

What we are looking for:

The ideal candidate will be expected to be adept at the following:

  • Stand as the Mid Market champion and lead with influence.
  • Responsible for formulating and executing end-to-end full funnel world-class marketing programs, to drive pipeline by utilising market research and comprehensive campaign analysis.
  • Develop the Nearmap value proposition for the mid market segment in collaboration with Product Marketing.
  • Design, plan, manage and optimise integrated, multi-channel campaigns.
  • Test new channels such as content syndication, lunch & learns, webinars, Account Based Marketing, direct mail, roundtables, trade shows or virtual experiences.
  • Execute Account Based Marketing programs, both 1:Many, 1:Few and 1:1 in collaboration with Sales teams.
  • Cross-sell and upsell customer campaigns introducing existing customers to the value of premium products
  • Coordinate marketing strategies across multiple channels while testing messages, channels, and opportunities
  • Partner with CSMs and customer marketing to support customer retention goals.
  • Partner with internal stakeholders and analytics teams to track, analyse and report initiative performance against key KPIs and budget. Communicate status, action items, results and deliverables across cross-functional departments.
  • Work with Sales teams on lead follow-up.
  • Closely track marketing budgets and demonstrate fiscal responsibility when delivering marketing assets and activities
Qualifications

For this role we are seeking people with the following experience:

  • 5+ years experience working in growth marketing, mid-market or similar role (B2B, preferably in Technology/Saas)
  • Experience in building and executing growth marketing strategies
  • Experience in customer retention
  • Experience in developing and executing full funnel, end to end marketing campaigns.

Serious bonus points if you have:

  • Experience in the Architecture, Engineering or Construction industries.
  • Familiarity with Mid-Market.
Additional Information

Why you'll love working at Nearmap:

We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

  • In addition to your annual leave, Nearmap offers 4 additional "YOU" days to take off quarterly
  • Company sponsored volunteering days
  • Generous parental leave policiesfor growing families
  • Work from Overseas Policy
  • Access to LinkedIn Learning
  • Access to discounted Private Health Insurance plans
  • Monthly wellbeing and technology allowance
  • Annual flu vaccinations & Skin Checks
  • Hybrid flexibility (for real- no set or mandatory days in the office)
  • Nearmap subscription (of course)
  • Snacks, drinks, and weekly catered lunches
  • Showers available for anyone cycling to work or lunchtime gym-goers

With us, you can map your career, and see where our journey might take you. With so much complex and interesting work to be challenged and inspired by, you might be surprised by the pathways you find. We’ve got so much more to share with you.

#J-18808-Ljbffr

  • Client Director

    vor 3 Wochen

    Council of the City of Sydney, Österreich ClearCompany Vollzeit

    Our client is one of the Australias largest and leading privately owned Insurance Brokers and Financial Services providers. They work with businesses and individuals across a diverse range of sectors, and their clients choose to partner with them because of their extensive experience, expertise, knowledge, innovation and proactive approach. They are looking...

  • Growth Marketing Manager

    vor 2 Wochen

    Sydney, Österreich Advance Global Professionals Inc. Vollzeit

    We are seeking an exceptional Growth Marketing Manager to support the growth of Software. We believe that a powerful blend of data and creativity fuels a successful growth engine; therefore, the ideal candidate will have a strong background in growth marketing and a passion for finding creative ways to grab attention across a variety of mediums. Manage and...

  • Paid Acquisition Growth Marketer

    Vor 2 Tagen

    Sydney, Österreich hatch.team Vollzeit

    This is a Paid Acquisition Growth Marketer role with Hatch based in Sydney, Australia Hatch --Role Seniority - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.More about the Paid Acquisition Growth Marketer role at HatchWe’re searching for a Performance Marketer...

  • Growth Marketing Specialist

    vor 2 Wochen

    Sydney, Österreich Stevie Vollzeit

    We have historically prioritised thorough market analysis and invested in product development to meet our clients' needs before our rapid launch. Our successful marketing efforts signal that our product is ready. It's time to accelerate our go-to-market strategy. The timing couldn't be more ideal for you to join us on this exhilarating journey!Threadicated...

  • Paid and Performance Media Marketing Manager

    Vor 4 Tagen

    Council of the City of Sydney, Österreich x15 Vollzeit

    Paid and Performance Media Marketing Manager Let's start by introducing ourselvesWe're Kit, built by CommBank - an earning-and-learning, mindfully-spending, money-mastering app and prepaid card for kids.We are a diverse team of product managers, designers, marketers, engineers, risk managers and customer service gurus. And we're working together to deliver...

  • Head of Marketing

    Vor 7 Tagen

    Council of the City of Sydney, Österreich BrillianTalent Vollzeit

    Digital & Search Marketing (Marketing & Communications) We're on the lookout for a dynamic Head of Marketing to take the reins of our marketing strategies and ensure seamless project oversight for our financial services client. Their perfect fit is someone who thinks strategically, excels in organization, and has a solid track record of guiding...

  • Senior Product Manager

    vor 2 Wochen

    Council of the City of Sydney, Österreich ClearCompany Vollzeit

    Sizzling opportunity to manage and lead all NPD project launches for this Leading Food Brand | ASAP start | Report to Marketing Director | CBD | $150k Tasty Opportunity for this leading Food Brand | Fantastic Senior Product Manager opportunity Lead and Manage the entire Product strategy for ANZ | Retail and NPD focus CBD location | Great culture & WFH...

  • Project Manager

    Vor 2 Tagen

    Council of the City of Sydney, Österreich ClearCompany Vollzeit

    Work options: HybridSydney based Office role Are you an experienced Project Manager with a knack for navigating the Banking Finance Domain? We have an exciting opportunity with a leading Australian financial institution!Responsibilities:Coordinate incoming work requestsManage estimation and resource assignmentCreate and manage Project SchedulesPerform...

  • Technical Product Manager

    vor 1 Woche

    Council of the City of Sydney, Österreich SustainAbility Consulting Vollzeit

    Product Management & Development (Information & Communication Technology) JOB TITLE: Technical Product Manager - CRMWork with this dynamic scale-up in the insurance space looking to hyper-grow their market share and growth trajectory in the market.Leading CRM integrationEnhance CX Journey Flows and MappingHighly Technical an Integration based...

  • Performance Marketing Director

    Vor 2 Tagen

    Council of the City of Sydney, Österreich Murmur Group Vollzeit

    Scope of RoleWe need a capable, knowledgeable, Performance Director to plan, run, develop, and build out our Performance Media team and support our Head of Media. This is an opportunity for a passionate and motivated digital marketer to work with exciting clients to deliver digital marketing campaigns across Digital SEM, PPC, Programmatic, and Paid Social...

  • B2B Demand Generation Marketing Manager

    Vor 2 Tagen

    Council of the City of Sydney, Österreich ClearCompany Vollzeit

    AMAZing B2B Technology Brand | Develop & execute world class B2B Marketing programs | Inspirational & high performing culture | $150k base + super AMAZing B2B Technology Brand | B2B Demand Generation & Digital Sales focus Develop and implement world class B2B Demand Generation marketing programs $150,000 base + super | 12 month contract | Collaborative &...

  • Performance Marketing Director

    Vor 7 Tagen

    Council of the City of Sydney, Österreich Murmur Vollzeit

    Digital & Search Marketing (Marketing & Communications) We need a capable, knowledgeable, Performance Director to run / develop /build out our Performance Media team and support our Head of Media. This is an opportunity for a passionate and motivated digital marketer to work with exciting clients to deliver digital marketing campaigns across Digital...

  • Growth Marketer

    Vor 4 Tagen

    Sydney, Österreich Humanitix Limited Vollzeit

    Humanitixis the world's first not-for-profit ticketing platform. We believe businesses that align profit with purpose can solve the world's biggest problems.Since launching in 2016, we have grown exponentially, transformingover $6.5M of annoying booking fees into donations towards impact projects. Events we work with range from music and art festivals,...

  • National Partnership and Growth Manager

    vor 1 Woche

    Brisbane City, Österreich Accord Care Qld Pty Vollzeit

    Position Description: National Partnership and Growth ManagerRole Title: National Partnership and Growth ManagerLocation: Queensland, AustraliaReports to: National Partnerships and Growth DirectorJob Type: Full-timeAbout Us:We are a leading organisation in the National Disability Insurance Scheme (NDIS) in Queensland, Australia. Our mission is to empower...

  • National Sales Manager

    Vor 4 Tagen

    Council of the City of Sydney, Österreich ComAp Pty Ltd Vollzeit

    ComAp is a global leader in providing intelligent control solutions for renewable energy management and power generation. With a strong presence worldwide, we specialise in delivering innovative and reliable solutions that empower businesses to optimise their power systems for maximum efficiency and performance. At ComAp Australia, we are committed to...

  • Marketing Manager

    vor 2 Wochen

    Sydney, Österreich XE.com Vollzeit

    At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300...

  • Marketing and Communications Director

    vor 2 Wochen

    Council of the City of Sydney, Österreich ClearCompany Vollzeit

    As the Marketing Director you will oversee Communications, Marketing and PR.Reporting into the CEO, you will be responsible for ideation, strategic planning, creative and content direction, and overseeing execution of brand initiatives across the business. Guiding and inspiring the team and stakeholders to create and deliver world-class content, marketing...

  • Country Manager ANZ

    Vor 2 Tagen

    Council of the City of Sydney, Österreich ClearCompany Vollzeit

    Who is Fergus:Our intuitive cloud-based job management software is helping tradespeople across the globe manage their business in a smarter, more efficient way. From site visits through to scheduling, quoting, invoicing, and much more - Fergus arranges all tasks in one place and gives our customers the insight they need to grow their business.Founded in 2014...

  • HP Store Performance Marketing Manager ANZ

    Vor 2 Tagen

    City of Canada Bay Council, Österreich Hewlett Packard Vollzeit

    HP Store Performance Marketing Manager ANZ HP got its start over 80 years ago because of two men who believed in their ideas. While a lot has changed since then, our commitment to innovation and creative thought is steadfast. HP’s vision is to create technology that makes life better for everyone, everywhere — every person, every organisation, and every...

  • Senior Marketing Manager

    Vor 4 Tagen

    City of Boroondara, Österreich Masten Enterprises Pty Ltd Vollzeit

    Marketing Manager - Surrey Hills, Victoria, AustraliaCompany: Trak RacerLocation: Surrey Hills, Victoria, Australia (Predominantly on-site)Role Overview:As a Marketing Manager at Trak Racer, you'll have the exciting opportunity to drive the brand's marketing strategy with a focus on PPC, and influencer marketing. This role combines the need for strategic...