Marketing Manager, Visa Managed Services
vor 4 Wochen
Join Visa: A Network Working for Everyone.
Managed Services is part of Visa’s advisory division, serving Visa's clients (including card issuers, acquirers, and merchants) and solving their strategic problems focused on improving performance and profitability.
In Australia, New Zealand and the South Pacific, Managed Services lead the efforts to help our clients deliver, execute, and implement strategic projects. Our team champions a solution-first mindset and Human Centric Design methodologies to design and deploy leading class customer engagement and portfolio optimisation solutions for our clients. We deliver on objectives from a shared value agenda, effectively becoming the trusted delivery team for our clients and partners. Managed Services is the fast-growing area of the Visa business where our people are the product – and the priority.
What a Marketing Manager does at Visa:
As a Marketing Manager, you will support the full lifecycle of customer marketing design, delivery and management. You will be dedicated to one of our key issuing clients, helping them to build and deliver marketing solutions that will provide their end customers withy best in class customer experiences. This includes marketing campaign execution and managing the go to market process of new proposition and features.
In this role you will also:
- Build strong relationships with clients to deeply understand their capabilities, business objectives and challenges
- Identify and solve both client and internal challenges to help build and deliver marketing campaigns that are market leading
- Build strong relationships with internal stakeholders and liaise with cross functional teams globally to discover new marketing best practices and create recommendations for the client
- Manage stakeholders across marketing, content, experience design, product, data, legal and risk to deliver complex campaigns
- Flawlessly execute integrated go-to-market campaigns to drive customer engagement & retention
- Develop test & learn pilots for digital marketing communications (across email, display, social, website, search, blog etc.) including utilising Customer Centered Design thinking for all integrated marketing campaigns
- Support feature propositions and channel strategy development
- Regularly review results and success of campaigns delivered to the client, leading to improved customer experiences, new opportunities, and new product requirements
- Document processes, key learnings and best practices in artefacts that can be reused across the client’s business.
Why this is important to Visa
This role will support a strategic and multi-dimensional client in Australia as a member of a growing team at Visa. This role will help to build the Visa Managed Services business in market, a scaling space that is in high demand from our clients.
If you are a trailblazer willing to challenge the status quo, this is the role for you. We need a marketer willing to expand their skillset and develop muscle for designing and delivering marketing solutions for our client.
- Solution-mind set – Applying creative problem-solving techniques and championing a client-first approach to marketing when opportunities and challenges arise to meet specific business objectives
- Active Contributor to Team Success - Actively participating as a member of a team to move the team toward the completion of goals. Makes suggestions for achieving team goals or performing team functions; provides necessary assistance to remove obstacles to help the team accomplish its goals
- Business Translator – Translates complex challenges into well-defined marketing concepts, showcasing the impacts and implementation considerations to develop and deliver campaigns to market. Ability to ‘think like a customer’ and show empathy to their experience is essential
- High-Impact Communication - Clearly and succinctly conveying information and ideas to individuals and groups in a variety of situations; communicating in a focused and compelling way that drives others’ thoughts and actions
- Building Strategic Work Relationships - Developing and using collaborative relationships to facilitate the accomplishment of work goals. Establishes good interpersonal relationships by helping people feel valued, appreciated, and included in discussions (enhances self-esteem, empathizes, involves, discloses, supports).
What you will need to be successful:
- Experienced in B2C marketing proposition development and digital customer journeys
- Motivated by marketing design and delivery with a high attention to detail
- Tech savvy, data led and knowledge of marketing tools like Adobe Campaign, Marketo, Salesforce, PEGA, Unica or similar is an advantage
- Innovation minded leader with experience leading customer marketing design with a diverse set of capabilities, clients, and partners
- Deep experience in managing complex projects and customer product portfolios
- Superior problem-solving skills, with demonstrated intellectual and analytical rigor
- Strong team orientation with a collaborative, diplomatic, and flexible style; able to work effectively across multiple teams globally
- Excellent communication and presentation skills, including strong oral and written capabilities
- Self-motivated, results-oriented individual with the ability to progress multiple priorities concurrently
- Strong marketing acumen, with experience in working on business requirement gathering, and customer journey flows and tight project management
- Excellent client engagement and relationship management skills with a collaborative approach to stakeholder management.
What will also help:
- 5+ years experience in customer lifecycle marketing
- Aptitude to learn and upskill across multiple digital capabilities
- Experience in and passion for payments
- Deep understanding and empathy of customer needs and commercial drivers
- Technical competence to be able to communicate with a wide range of stakeholders -architects, UX practitioners and the development team essential
- Able to keep pace with emerging customer marketing best practice and setting new standards within the industry and genuine desire to be across new experience trends
- Experience of presenting in person and remotely to a range of stakeholders at all levels of an organisation is desirable
- Consumer banking, finance and/or payments experience desirable. Start-up or agency experience also welcomed
- Experience with Financial Institution/Banking customer marketing.
Projects you will be a part of:
This role will support the establishment of best practice to embed marketing delivery as long-term role for Visa Australia and New Zealand for our clients.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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