Paid User Acquisition Manager

vor 3 Wochen

Wien, Österreich Arise Vollzeit

**About the Role**
As the Paid User Acquisition Manager, you’ll lead the strategy and execution of our paid marketing initiatives to drive app installs and maximize ROI. You’ll collaborate closely with cross-functional teams, analyze campaign performance, and leverage your expertise to optimize and scale acquisition efforts across multiple channels.

**What You’ll Do**
- **
Develop and Execute Paid Strategies**: Design and manage paid acquisition campaigns across platforms like Meta, Google, TikTok, and others to drive high-quality installs and subscriptions.
- ** Analyze and Optimize**: Monitor key metrics (CAC, LTV, ROAS) and implement data-driven optimizations to maximize performance and scale.
- ** Creative Collaboration**: Create compelling ad creatives - independently and/or with our in-house team & freelancers - crafting A/B test variations to improve engagement and conversion.
- ** Channel Expansion**: Identify new acquisition opportunities, test emerging platforms, and refine strategies to diversify and strengthen our paid media efforts.
- ** Budget Management**: Plan, allocate, and track the marketing budget effectively to ensure alignment with company goals.
- ** Market Research**: Stay on top of trends in the weight loss and health tech industry to inform strategy and creative.

**What You’ll Bring**
- At least 2 years of professional experience in a similar business environment (app experience is an advantage)
- Bachelor's Degree in a marketing, statistics or business-related field preferred
- Great command of English, German or Russian is considered a plus

**We’re a great match if you have**:

- Proven experience in independently managing paid user acquisition campaigns in a B2C digital environment, ideally within the app or health tech space.
- Deep knowledge of paid acquisition platforms, including campaign setup, tracking, and optimization.
- Strong analytical skills with experience using tools like Google Analytics, Excel/Sheets, and attribution platforms.
- Creative mindset with the ability to develop and test ad concepts that resonate with the target audience
- A love for the quick results that come from autonomous work
- Excellent project management skills, with the ability to prioritize and execute in a fast-paced environment.

**What We Offer**
- A job that's challenging but stress-free, with a lot of creative freedom
- Flat hierarchies, short decision-making processes and close collaboration with CEO
- A friendly, international, and highly committed team that operates with mutual trust and efficient decision-making processes
- The opportunity to contribute to an established, financially stable start-up with a 5-year Health & Fitness legacy
- Flexible part-time work schedule and fully remote position
- Paid annual leave

**Get in touch**
- Your CV
- An informal cover letter detailing why you are a great fit for the position.

Are you looking for a challenge and ready to achieve something great with us? Then we can't wait to hear from you
Bernhard and Team

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