Digital Bike Content Strategist

vor 3 Wochen

Elsbethen, Salzburg, Österreich Red Bull Vollzeit
Company Overview

At Red Bull, we're passionate about creating engaging social media strategies that drive growth and connect with global bike audiences.

We're seeking a talented Digital Bike Content Strategist to join our Bike Media Network Team in Salzburg, Austria, and help us amplify our Bike Network goals with creativity and precision.

Compensation Package

Our attractive compensation package is based on market-oriented salaries and includes a minimum gross salary of €2,229 per month. However, we offer significantly higher salaries above the minimum to reflect the skills and experience required for this role.

Job Responsibilities

In this role, you'll be responsible for attracting and engaging targeted audiences through social media at the top of the funnel by increasing reach, frequency, and content consumption. You'll curate the company's bike network priorities into a compelling strategy and communicate them globally with exceptional execution.

You'll ensure Red Bull connects with global bike audiences through social media, sparking positive conversations that convert to brand equity. By utilizing a consistent, inclusive, and authentic tone, you'll build meaningful consumer relationships and foster brand loyalty.

Leading the social media strategy for Red Bull's bike initiatives, you'll craft both overarching strategies and project-specific briefs. Implementing innovative social formats across various touchpoints, you'll align content with the bike strategy and meet business objectives.

Requirements
  • A minimum of 4 years of experience publishing content to major brand social media channels, optimizing social content, and a passion for telling strong and authentic stories.
  • Strong ability to critically analyze social media, digital products, video consumption patterns, and social media platform algorithms.
  • Experience in video production/editing, editorial work, design, and photography.
  • Detailed understanding and awareness of social platform trends, content formats, and language, with an investigative mindset that continually evaluates the changing environment.
  • Well-organized team player with a self-starter mentality and the ability to communicate efficiently and reliably in a multilingual, multicultural environment.
  • Fluent in English; other languages are considered an asset.
Benefits

We value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.

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