Digital Strategy Director for Dance Media

Vor 6 Tagen


Elsbethen, Salzburg, Österreich Red Bull Vollzeit
Company Overview

We are seeking a highly skilled Digital Strategy Director to lead our dance media team at Red Bull in Salzburg, Austria.

Your expertise in creating digital strategies that drive engagement and growth will be instrumental in shaping the future of our dance programs.

Job Description

Digital Content Strategist

You will define content needs and strategy for our digital channels to achieve our dance communication objectives.

This involves considering how to format content and optimize projects to match channel trends and optimize communication of projects and activation of audiences.

You'll collaborate strongly with country channels and different partners to define content creations that ensure impact.

Key Responsibilities
  • Develop strategic content plans and manage all digital channels across our street dance programs
  • Evaluate results and translate learnings into long-term strategies that define the success of our channels
  • Communicate channel and release learnings to other team members and ensure consideration in all departments for upcoming release strategies
  • Collaborate with the analytics team to translate audience insights into practical guidelines for programming and content
  • Provide recommendations for optimizing upcoming content plans based on insights and media landscape learnings
Requirements

Qualifications

  • 5+ years of experience in digital strategy/content programming or social media
  • Excellent knowledge of social and digital media incl. paid activation planning
  • Passion for the world of Red Bull and knowledge on dance topics
  • Superior project management skills, strong understanding of content performance and able to translate data into practical recommendations
  • Well-organized team player with the ability to work under pressure, excellent communication and effective interpersonal skills
  • Fluent in English. Multi-language is a big plus
Additional Information

The estimated salary for this position is approximately EUR 46,500 per year, taking into account the Austrian minimum wage of EUR 2.818 per hour and assuming a full-time schedule.



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