Senior Brand Strategist
vor 1 Monat
We celebrate diversity and inclusivity at JTI Austria GmbH. With a global presence of over 46,000 employees from various backgrounds, we're building unique success stories together.
Attractive Salary
We offer an annual gross salary of €70,000 (full-time, 38 hours/week), with the potential for overpayment based on qualifications and experience. In addition to our attractive compensation package, you'll enjoy flexible and family-friendly working conditions in a top location, including climate-friendly travel options or co-financed parking.
About the Role
As a Senior Brand Strategist, you'll play a key role in shaping the strategic direction and execution of brand strategies. Your responsibilities will include developing marketing strategies and programs based on market analysis, consumer journey insights, and consumer trends. You'll also contribute to annual strategic planning, including price strategy recommendations, and support initiatives that enhance the consumer experience and promote brand engagement in direct-to-consumer channels.
Your Key Responsibilities
- Develop marketing strategies and programs based on market analysis, consumer journey insights, and consumer trends
- Contribute to annual strategic planning, including price strategy recommendations
- Support initiatives that enhance the consumer experience and promote brand engagement in direct-to-consumer channels
- Manage all elements of the marketing mix: product, packaging, communication, and activation programs
- Build and align activation plans to enhance brand touchpoints across the consumer journey
- Set and monitor KPIs for brand programs, ensuring efficiency and effectiveness
- Plan and manage the brand budget with proper documentation
- Evaluate and optimize brand performance regularly
What We're Looking For
- University degree in business administration or equivalent
- 3-5 years of experience in FMCG Brand Management
- Solid understanding of brand activation and consumer-focused marketing in modern omnichannel environments
- Strong business acumen, strategic thinking, analytical organizational, and project management skills
- Excellent interpersonal and communication skills
- Fluency in English required, German is an advantage
- Proficient in MS Office (advanced PPT & Excel), SAP knowledge is a plus
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