Lead Generation Specialist
Vor 7 Tagen
The Marketing Lead Generation Specialist will play a key role in driving the success of NRN's Solar Retail Partner (SRP) marketing agency.
Specialising in lead generation strategies, you'll create and optimise campaigns that deliver high-quality leads for SRPs across key markets.
Working closely with the Account Manager and design team, you'll combine your analytical expertise with creative ad formats to maximise SRPs' marketing ROI.NRN is one of Australia's fastest-growing startups, revolutionising how Aussies use energy.
We aim to make renewable energy accessible, affordable, and effortless for everyone.
With an ambitious 2030 goal to equip hundreds of thousands of homes with solar and battery systems, NRN is leading the charge for a sustainable, wallet-friendly energy future.The National Renewable Network (NRN) is expanding its innovative approach to renewable energy by building an in-house marketing agency dedicated to supporting our Solar Retail Partners (SRPs).
This new team will be pivotal in driving lead generation, increasing sales, and amplifying the impact of NRN's platform across Australia.As part of this dynamic team, you'll collaborate with forward-thinking professionals in marketing strategy, lead generation, and creative design to help SRPs connect with more customers and grow their businesses.
This initiative is central to NRN's vision of revolutionising how Australians access renewable energy.What Makes This Opportunity Unique?Groundbreaking Initiative: Be part of a new, agile team focused on piloting and scaling NRN's in-house marketing agency.Direct Impact: Your work will directly contribute to the growth of SRPs and help Australian households reduce energy costs through renewable solutions.Collaborative Environment: Work alongside marketing specialists and solar industry leaders in a fast-paced, innovative setting.Growth Potential: As the agency scales, you'll have opportunities to shape its direction, take on leadership roles, and make a lasting impact.The Roles:These new roles are critical to building and executing NRN's marketing strategies for SRPs:Account Manager: The trusted advisor for SRPs, ensuring their marketing needs are met with tailored strategies and campaigns.Lead Generation Specialist: The architect behind data-driven ad campaigns that deliver high-quality leads.Graphic Designer: The creative force producing impactful visuals and marketing materials that resonate with customers.As a VC-backed powerhouse, NRN operates out of The Greenhouse in Circular Quay – a vibrant startup arena filled with like-minded innovators.
Recently crowned "One to Watch" at the Startup to Scaleup Awards, we're growing rapidly and positioning ourselves for a Series A funding round next year.
Joining us means becoming part of a true renewable energy revolution and receiving shares in a company poised for exponential success.Our unique B2B model ensures that customers save without upfront costs or complex financing, thanks to our extensive Energy Retailers and Solar Retail Partners (SRPs) network.
NRN's vision is to save Australians over $6 million daily over the next 20 years while maximising renewable energy use.At NRN, we value diversity, transparency, and high performance.
We're building a culture of inclusion and growth and looking for talented individuals to join our journey.
If you're passionate, driven, and ready to make an impact, we encourage you to apply and be part of our remarkable team.Key Accountabilities & DeliverablesLeads Gen StrategyDesign and implement targeted lead generation strategies across social media, search, and native ads.Identify key target audiences and create segment-specific messaging strategies.Continuously analyse trends and performance to refine lead generation tactics.Recommend innovative ad formats and campaign structures to maximise lead quality.Campaign ManagementCreate and optimise ad campaigns on Meta, Google Ads, and other digital channels.Conduct A/B testing to identify the most effective creatives, messaging, and calls to action.Troubleshoot campaign issues and implement quick fixes to maintain optimal performance.Coordinate with the creative team to align assets with campaign goals.Performance OptimisationTrack campaign performance, adjust strategies, and improve lead quality using data-driven insights.Utilise analytics tools to monitor and report KPIs such as cost-per-lead and conversion rates.Optimise ad spend across platforms to deliver maximum ROI for SRPs.Market ResearchConduct research to identify key regional opportunities and customer trends for SRPs.Analyse competitor campaigns and market conditions to inform strategy development.Present findings and insights to Account Managers to guide marketing initiatives.Reporting and AnalysisProvide regular performance reports to SRPs, showcasing key metrics, results, and ROI.Create actionable insights and strategic recommendations based on performance data.Budget ManagementManage lead generation budgets efficiently to achieve maximum results for SRPs.Provide transparent budget allocation plans to Account Managers and SRPs.CollaborationWork closely with Account Managers and designers to align messaging, creative, and targeting strategies.Engage with internal teams to ensure seamless campaign execution and delivery.Skills and experience requiredLead Generation Expertise: 5+ years in lead generation roles, with proven experience driving campaigns across digital platforms.Ad Platform Proficiency: Advanced experience with Google Ads, Meta Business Suite, and other relevant tools.Data & Analytics Skills: Proficiency in tracking and analysing campaigns using Google Analytics, data dashboards, and CRM tools.Market Research & Segmentation: Strong understanding of audience segmentation, customer insights, and regional market trends.Budget Management: Demonstrated ability to manage budgets efficiently while maximising ROI.Creative Collaboration: Experience working with creative teams to align visual assets with campaign objectives.Strategic Thinking: Ability to craft short-term and long-term lead generation strategies tailored to SRPs.Strong Communication Skills: Excellent verbal and written skills to articulate campaign results and strategic recommendations.Problem-Solving Mindset: Ability to troubleshoot campaign performance issues and adapt strategies to achieve goals.
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Lead Generation Specialist
Vor 7 Tagen
Sydney, Österreich Nrn - National Renewable Network VollzeitThe Marketing Lead Generation Specialist will play a key role in driving the success of NRN's Solar Retail Partner (SRP) marketing agency.Specialising in lead generation strategies, you'll create and optimise campaigns that deliver high-quality leads for SRPs across key markets.Working closely with the Account Manager and design team, you'll combine your...
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