Marketing Manager

Meet Australia's fastest growing audit insurance provider. Each year, over two million Australians will be contacted by the ATO, leading to around 400,000 reviews or audits and over $1B in professional fees to defend these audits, whether you are at fault or not. AuditCover transforms how tax audit insurance is delivered across the accounting industry. Integrated into the practice management tools firms already use, we reduce friction, uplift client take-up, and expand access to audit cover at scale. With major national distribution partners, a fast-growing product footprint, and a differentiated platform, we're now ready to elevate our brand presence, deepen partner engagement, and accelerate event-led growth. Flexible Work Options We understand that great marketers don't all fit the same schedule. Full-time (5 days) — or Part-time, 3–4 days per week , depending on experience and availability. We also welcome applicants who prefer school hours or family-friendly schedules — for example, starting after school drop-off and finishing before pick-up. AuditCover is results-focused and remote-first. What matters most is ownership, accountability, and output. What You'll Do Work with distribution partners to deliver joint campaigns, co-branded collateral, webinars, white papers, and launch activations. Own the partner marketing calendar and ensure consistent, repeatable engagement. Create scalable templates, processes, and enablement toolkits for partner sales teams, brokers, and account managers. Build and maintain a CRM database of key decision-makers across the top 1,000 accounting firms. Develop and execute account-based marketing (ABM) programs targeting strategic segments. Partner with Sales and Partnerships to structure firm-level outreach, pilots, and trial offers that support pipeline velocity. Events & Trade Shows Lead end-to-end planning and execution for major industry events (Xerocon, Accounting & Business Expo, BGL RegTech, Accountants Daily Awards, etc.). Manage booth design, signage, branded merchandise, pre-event campaigns, giveaways, logistics, and lead capture. Coordinate suppliers, agencies, and internal stakeholders to ensure seamless delivery. Attend key events to represent AuditCover and drive engagement outcomes. Build pre- and post-show playbooks to maximise lead generation and follow-up ROI. Campaigns, Webinars & Communications Plan and execute campaigns across email, webinars, sales sequences, renewal cycles, and product promotions. Own operational and promotional delivery of the monthly Audits Uncovered webinar series. Manage registration funnels, landing pages, run sheets, guest briefings, and follow-up workflows. Repurpose webinar and campaign content into highlights, social snippets, and partner enablement assets. Manage Campaign Monitor to ensure on-brand messaging across all segments. Product Marketing & Adoption Translate new product features into clear customer and partner-facing messaging. Oversee production of product guides, demo content, internal enablement materials, and release notes. Collaborate with Product and Customer Success to ensure partners understand why features matter and how to use them. Maintain a consistent 'What's New / What's Next' narrative to support confidence and adoption. Brand, Content & SEO Oversight Maintain a cohesive brand presence across all touchpoints — website, sales material, social channels, and partner assets. Manage external design, video, and web resources to deliver polished outputs. Oversee SEO (via agency or freelancers) to drive site visibility and content performance. Own and refine brand guidelines and positioning over time. Platform & Tools Ownership Manage WordPress, Canva, Notion (content library), Campaign Monitor, and CRM workflows. Use AI-based tools to streamline content creation, research, and editing. Ensure the marketing tech stack supports scalable, structured execution. What Success Looks Like Partner Enablement & Sales Velocity : Increased partner engagement and referral-driven revenue growth. Priority Firm Engagement (ABM) : Uplift in meetings, webinar attendance, trials, and conversions across top firms. Event ROI : Events consistently generate high-quality leads and relationship expansion. Webinar Engagement : High registration, attendance, and pipeline conversion rates. Brand Consistency : Cohesive, credible presence across all public and partner-facing channels. Product Adoption : Messaging that drives activation, usage, and renewal. About You 5+ years' experience in B2B marketing, ideally within SaaS, accounting / fintech, insuretech, or professional services. Proven experience owning trade shows and events end-to-end. Familiarity with account-based marketing and segmentation strategies. Strong ability in messaging, content briefing, and cross-functional coordination. Confident using AI tools to improve execution speed and quality. Excellent written, visual, and verbal communication skills. Thrives in a fast-paced, scale-up environment. Nice to Have Experience marketing into accounting or professional services sectors. Familiarity with Xero / MYOB ecosystems or channel-led growth models. Hands-on with AuditCover's martech stack. Why Join AuditCover Shape how a market leader shows up nationally — and help define a category as it scales. Work directly with senior leadership and major industry partners across accounting and insurance. Flexible and remote-first culture with real autonomy and ownership. Employee benefits program, including five additional wellbeing days per year. High-trust, high-output team doing meaningful work in an emerging category. #J-18808-Ljbffr