Marketing Specialist

Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life ROLE IN A NUTSHELL Are you passionate about driving brand growth through innovative marketing strategies? As our Marketing Specialist, you’ll play a pivotal role in elevating Black Pepper, Yarra Trail, and Marco Polo, leading social, influencer, and PR initiatives that fuel brand heat and commercial success. From shaping compelling social content to delivering memorable consumer events, this is your chance to leave your mark across three iconic Australian brands. WHAT YOU’LL BE DOING Social Media Strategy & Execution: Develop and execute seasonal social media strategies focused on growing audiences and engagement, including content planning, production, creative development, community management and performance analysis. Influencer Strategy & Execution: Design and deliver influencer strategies that drive brand advocacy and social proofing, managing talent discovery, partnerships, events, and reporting. PR Strategy & Execution: Partner with agencies to craft impactful PR strategies that build strong media presence, manage high-impact events, and measure outcomes. Consumer Events: Collaborate with Retail teams to produce engaging customer events, managing everything from supplier partnerships to budgets and post-event insights. Competitor Analysis & Market Research: Keep a close eye on industry trends and competitor activity, transforming insights into actionable recommendations. Seasonal Marketing Strategy & Planning: Support the Marketing Manager in developing and executing seasonal marketing plans, product launches, store openings, activations, and collaborations. ABOUT YOU Minimum 5 years’ marketing experience, ideally within retail, fashion, or consumer goods. Proven expertise in content marketing, PR, influencer marketing, and event management in fast-paced environments. Strong track record of delivering multi-channel marketing initiatives that drive measurable growth and brand awareness. A creative eye with a deep understanding of brand storytelling and visual identity. Skilled relationship builder and collaborator, with exceptional communication skills. Strategic thinker who thrives under pressure and navigates challenges with resilience and agility. JUST SOME PERKS WE OFFER Pet-friendly workspace – Yes, your furry friend can join you at work Epic discounts – Up to 50% off top brands like Reebok, Superdry, and Clarks Exclusive LK Group perks – Treat yourself to savings at Daniel’s Donuts, Hommey, Snooze & more VIP access to sample sales – Get first dibs on incredible deals Leave when it matters – Paid parental leave, volunteer leave & purchased leave options. Novated leasing – Drive your dream car with ease. Loyalty rewards – We celebrate your milestones with generous service awards Well-being matters – Free access to Mental Health Professionals through our Employee Assistance Program. And more …Because work should come with awesome perks READY TO MAKE AN IMPACT? Join us and bring your creativity, energy, and strategic vision to three beloved Australian brands. Be part of a dynamic team where your ideas shape the future of how we connect with our customers. Let’s drive brand love together At Brand Collective our customers come from all walks of life, and so do we We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life #J-18808-Ljbffr