Marketing Specialist

At Prospa, we exist to unleash the potential of small business. We are building the future of small business and simplifying cashflow by building a leading platform that helps customers make payments, fund growth and reduce admin. Join us The role Prospa is focused on delivering one-to-one communication to our small business customers, from once they initially show interest in Prospa right through to becoming a customer. These communications are aimed at driving conversion, product uptake and growing their lifetime value with Prospa. We deliver communications that are engaging, creative, relevant and provided at the right time in the right channel. What you’ll be doing Develop creative and functional messaging and communication plans (via email, SMS, etc) to drive upper funnel lead conversion. Using a test-and-learn approach and multi-channel touch points, engage prospective customers to drive conversion down the sales funnel. Lead experiments including website recommendations to improve lead conversion. Communication programs are developed in collaboration with other Go To Market (GTM) Sales departments and with Product Tribes to deliver and support business objectives and deliver product experience objectives. Build comms automation touchpoints to enhance user journeys, and help nurture leads both into and through the sales funnel. Close collaboration with sales teams to drive an uplift in sales metrics. Ensuring campaigns and data are aligned to provide effective results and excellent customer experiences. What you’ll need to succeed 5+ years’ experience in marketing, with a focus on CRM and Marketing Automation. 3+ years’ experience/confident user of marketing automation platforms (at Prospa deep understanding of Braze/Segment preferred). Strong experience with Salesforce CRM system or similar CRM systems. Experience working with fast-paced Sales departments and cross-functional collaboration environments Strong analytical and technical skills Excellent written and verbal communication skills Strong execution skills and attention to detail with the ability to juggle multi-projects at once You’re passionate about driving growth by delivering the best experience to customers Experience delivering projects cross-functionally, ideally with product and sales teams, and being able to lead by influence Don’t let a confidence gap get in the way of submitting your application. What we offer: As a busy grow getter, our benefits are here to help you be unstoppable in your mission. Whether it’s a lofty career goal, investing in your family, saving the planet or simply feeling fulfilled: Growth : There’s something for everyone including learning days, a learning allowance, leadership programs, CliftonStrengths workshops, digital learning, and biannual companywide learning weeks. Wellbeing : Think fitness initiatives, seasonal programs (including flu shots, massages, skin checks, wellness classes), additional “Me Days” and access to holistic EAP coaching. Lifestyle : Find your fit with flexible working options, top notch office facilities and diverse remote/ travel work options. You can also purchase additional leave and take up to 18 weeks paid parental leave. Impact : Join a business that cares and is recertified as carbon neutral. And you can tap into volunteer days, our partnership with Kiva and join a range of employee resource groups. Why Prospa? We’re proud to be a certified Great Place to Work and recognised as a Best Workplace for Women, Best Workplace in Technology, and Best Workplace in Australia. We embrace diversity in people and ideas, fostering a collaborative, inclusive, and respectful environment where we celebrate who you naturally are. #J-18808-Ljbffr