Customer Excellence and Digital Manager

vor 1 Woche

Wien, Wien, Österreich Amgen Vollzeit

HOW MIGHT YOU DEFY IMAGINATION?
If you feel like you're part of something bigger, it's because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing and delivering ever-better products that reach over 10 million patients worldwide. It's time for a career you can be proud of. Join us.


As the
Customer Excellence and Digital Marketing Manager (f/m/d), you will be in the driver seat of the customer excellence in the Austrian affiliate and digital activities in the Oncology Business Unit, reporting to the Business Unit Director.


LIVE

What you will do


In this role, you will have on the one hand the unique opportunity to drive innovation for customer excellence and omnichannel in the affiliate and on the other hand, you will guide the digital strategy and execute digital projects, monitor aligned KPIs and provide reports in the Business Unit.

You will be partner of brand teams in data driven planning of digital activities and help to continuously improve operational excellence.


  • Drive the customer excellence and digital strategy in the affiliate and define omnichannel roadmap and align with Regional priorities
  • Lead local communication cascade strategy for Customer Capabilities
  • Be Affiliate change agent for customer capability change management
  • Keep up to date with the latest trends and best practices in online marketing and ensure knowledge transfer within the affiliate and to support Regional priority setting and global deliverables
  • Support innovative projects in the field of digital technologies & align with compliance, regulatory, safety & other relevant functions
  • Coordinate setting KPIs and implementing solutions for tracking and monitoring the success of digital campaigns
  • Ensure integration of digital with traditional channels, build multiple touchpoints and partner in brand planning process
  • Mobilize affiliate expertise & resources to drive implementation of customer Capabilities
  • Facilitate successful collaboration with Global Service Center for implementation of digital assets
  • Set up local best practice sharing meetings and Customer Excellence events for the affiliate
  • Act as contact for various digital tools, e.g. Veeva CRM, Brightcove, Google Campaign URL builder
  • Collaborate with external agencies to improve our internal capabilities in the digital area
  • Lead local market research projects with digital focus and share and leverage learnings for future digital projects
  • Plan, conceptualize, implement and analyze tailored digital marketing activities for Oncology brands in alignment with strategic brand planning process
  • Be the department expert and manage marketing automation tools (SFMC)

WIN

What we expect of you
We are all different, yet we all use our unique contributions to serve patients.

What we seek in you as an experienced professional, are these competencies and qualifications:

Competencies:

  • Solid understanding of relevant technologies and systems, digital marketing / communication, content management
  • Ability to align integration efforts with the overall strategic goals and vision of the organization
  • Experience in implementing, administering and tracking of digital channels (webinars, webcasts, websites)
  • Strong project management skills (leading crossfunctional project teams)
  • Fast learner with high affinity to new technologies & digital communication
  • Ability to build a regional stakeholder & peer network
  • Strong communicator with the ability to work in crossfunctional teams
  • Analytical thinker with the ability to make informed decisions
  • Problem-Solving: Skill in identifying and resolving challenges that may arise during the GwL integration process.
  • Adaptability: Flexibility to adapt to changing circumstances and navigate evolving integration requirements.
  • Fluent in German and English (oral and written)

Qualification:

  • Higher academic education (University degree or experience from similar positions)
  • At least 2 years of relevant experience in Digital Marketing / Digital Communication
  • 2 years experience in Brand Management or as member of a Brand team
  • Knowledge of legal basis for digital marketing in AT & pharma experience preferred
  • Knowledge of pharmaceutical sales process and Veeva tracking preferred
  • Good IT skills, incl. Microsoft Office (Word, Excel, Outlook, PowerPoint)

THRIVE

What you can expect of us


As we work to develop treatments that take care of others, so we work to care for our teammates' professional and personal growth and well-being.


  • Full support and careerdevelopment resources to expand your skills, enhance your expertise, and maximize your potential along your career journey
  • Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table an

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