Growth Marketing Manager

Vor 2 Tagen

Waverley Council, Österreich ReadyTech Vollzeit

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Growth Marketing Manager

Aboutthe role:

The GrowthMarketing Manager role will take ownership of our acquisition marketingstrategy and processes, build tailored prospect journeys and contribute to thedevelopment of an integrated and scalable go-to-market strategy. Reporting tothe Head of Marketing, CX & Corporate Communications, this is an excitingrole for an energetic and results-driven marketer that will provide the rightcandidate an opportunity be part of an amazing transformation. You are aconfident and proactive self-starter with a passion for learning, problemsolving, and making data-driven decisions. You’re always accountable for youractions, you never give up, and you strive to find the best outcomes – identifyingsolutions rather than dwelling on problems. To be successful in this role youwill be a strong team player, enjoy working closely with commercial functionsto craft and deploy strategic account-based marketing and demand generationprograms, have an obsession for capturing, nurturing and convertinghigh-quality leads, show an absolute commitment to the delivery of effectivemulti-channel campaigns and thrive in a fast-paced, dynamic environment whereno two days are the same.

Aboutus:

Makinga meaningful difference with mission-critical software that empowerscommunities to thrive.

ReadyTechis more than just a one-trick pony playing in one market with one product, orone customer. We re-imagine, design, develop and deliver technology to solveour customer’s diverse problems – supporting multiple businesses across avariety of markets to be ready for anything.

We’rean ASX-listed company which means we are stable, have a strong track record ofsustainable growth and have a significant number of long-term customers. So, what does this mean for you? It means wecan offer you an experience that will push you to be your best, providecareer-building challenges, and that will offer you numerous growthopportunities that can’t be found in any other company.

It’san inclusive environment where there is no place for politics, where we get ourheads together to solve the problems that really matter to our customers, andwhere we always stay focused on our north star – the communities we serve, andsociety at large.

Usingyour expertise, you will assist with scope requirements, field designdocumentation, and change request testing. You will also act as an “expert”product resource for customers and will be expected to communicate andprioritise customer requirements to other areas of the business. A focal pointof your role involves optimising overall efficiency and performance byidentifying opportunities to enhance internal processes.

• Maintain strong lead processes, trackingmetrics and pipeline operations including, but not limited to, lead scoring,reporting touchpoints and sales cycle touchpoints.

• Optimisation of marketing automation, CRMand Google Analytics processes to track and manage leads and overall campaigneffectiveness.

• Identify opportunities for new anddifferent segmentation criteria based on audience behaviours and personacharacteristics.

• Track, measure and report on campaignactivities and performance, including identifying opportunities to improve andscale in real-time.

• Frequently analyse automation results tooptimise our efforts and drive higher conversion from open/click-through toacquisition and retention.

• Work closely with the wider marketing teamto ensure all initiatives meet broader CX, brand and marketing team objectives.

Skills required:

Pragmatic, data-driven approach to campaigndevelopment and a strong understanding of the marketing funnel and conversionoptimisation.

• Outstanding analytical and reportingskills, working with complex datasets to understand performance, optimizecampaigns, drive decision-making, and measure outcomes.

• Demonstrated experience utilising andoptimising marketing automation tools including CRM, Google Ads, GoogleAnalytics and paid social. 3. Experience

• Minimum 4-6 years’ experience in B2Bmarketing, ideally within the technology or education sector.

• Track record of creating successful leadgen and/or go-to-market campaigns.

• Strong experience collaborating acrosstechnical and non-technical teams

Why you shouldbecome a ReadyTecher:

ReadyTechis committed to seeing things through each other's eyes. We invest deeply inrelationships by offering positivity, fairness and empathy in every interactionand love that everyone is different. We're proud to be an equal opportunityemployer that celebrates our diversity of race, beliefs, sexual orientations,gender identities, age, disability status, marital status and more - so thatevery single one of us can feel like we belong.

Aspart of our commitment to ensuring a safe and secure working environment forall employees and in compliance with Australian regulations, please note thatif selected for this role, you will be required to complete a comprehensivepolice check and an Australian working rights check. Should you have anyquestions or concerns regarding these requirements, please feel free to contactus.

So, if you are ready for anything, pleaseapply today. Please note that if your application is progressed to the nextstage, we will send you some testing to complete as part of your application aswe have found this helps us to quickly identify potential ReadyTechers

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