Digital Marketing Performance Lead
Vor 2 Tagen
Unlock Growth with Performance Marketing
As a Performance Marketing Manager at Red Bull, you will be responsible for driving the growth and performance of our online shops through paid traffic channels.
Key Responsibilities
- Forecast and Budgeting: Own the forecast and budgeting for paid digital advertising, maximizing sales net of ad spend through relevant channels.
- Channel Management: Manage performance of Paid Search, Shopping Comparison Engines, Affiliate programs, Retargeting Channels, and Red Bull owned sites, deciding on the best approach to prioritize and improve channels.
- Growth and Innovation: Pursue growth in new areas, seek out new channels, and test them to drive traffic to our shops.
- Collaboration and Communication: Collaborate with Operations, Marketing, and IT departments to support site promotions, communicate channel and product category performance, and respond to feedback.
- Analytics and Reporting: Use Google Analytics and other tools to improve reporting, event tracking, and gain further insights to track performance against set targets.
Requirements
- 1.5+ years working experience in ecommerce/multichannel sales & marketing
- Understanding of retail and strong entrepreneurial drive
- Experience with Google Analytics and cross-platform reporting
- Interest in fashion and sport is an advantage. Profound in Excel. Detail-oriented, analytical, pro-active personality
- Hands-on mentality and team player
About Red Bull
Red Bull was founded on a simple idea: to give people wings. Today, we're a global leader in the energy drink market and a major player in the world of sports and culture. Our products are enjoyed by millions of people around the world, and our events and sponsorships bring people together in a shared passion for adventure and excitement.
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