Digital Marketing Performance Lead

Vor 2 Tagen


Elsbethen, Salzburg, Österreich Red Bull Vollzeit

Unlock Growth with Performance Marketing

As a Performance Marketing Manager at Red Bull, you will be responsible for driving the growth and performance of our online shops through paid traffic channels.

Key Responsibilities

  1. Forecast and Budgeting: Own the forecast and budgeting for paid digital advertising, maximizing sales net of ad spend through relevant channels.
  2. Channel Management: Manage performance of Paid Search, Shopping Comparison Engines, Affiliate programs, Retargeting Channels, and Red Bull owned sites, deciding on the best approach to prioritize and improve channels.
  3. Growth and Innovation: Pursue growth in new areas, seek out new channels, and test them to drive traffic to our shops.
  4. Collaboration and Communication: Collaborate with Operations, Marketing, and IT departments to support site promotions, communicate channel and product category performance, and respond to feedback.
  5. Analytics and Reporting: Use Google Analytics and other tools to improve reporting, event tracking, and gain further insights to track performance against set targets.

Requirements

  • 1.5+ years working experience in ecommerce/multichannel sales & marketing
  • Understanding of retail and strong entrepreneurial drive
  • Experience with Google Analytics and cross-platform reporting
  • Interest in fashion and sport is an advantage. Profound in Excel. Detail-oriented, analytical, pro-active personality
  • Hands-on mentality and team player

About Red Bull

Red Bull was founded on a simple idea: to give people wings. Today, we're a global leader in the energy drink market and a major player in the world of sports and culture. Our products are enjoyed by millions of people around the world, and our events and sponsorships bring people together in a shared passion for adventure and excitement.



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